Inspired agrees to supply iGaming content for FanDuel in Michigan

The leading business-to-business (B2B) provider of gaming content, solutions and systems, Inspired Entertainment, confirmed Monday it forged a new deal with FanDuel. Under the terms of the new content partnership, the company agreed to supply multiple premium iGaming titles for the operator in Michigan, a strategic market in the United States.

Thanks to the new deal, FanDuel customers will be able to gain access to Big Santa Fortune and Big Fishing Fortune, two significantly popular titles from Inspired Entertainment. Additionally, the collaboration will bring Gold Cash Free Spins for customers of the operator in Michigan.

Per the freshly minted agreement, FanDuel clients will also tap into Inspired's most popular title for the North American market, Big Spin Bonus. The game has already proven its popularity and is well-received by customers.

By launching new titles, FanDuel boosts fan engagement and retention. At the same time, via the new collaboration, Inspired reaches new customers in Michigan and solidifies its leadership position as a B2B provider within the iGaming vertical. This is not the first partnership between the duo, but the latest deal expands further their B2B relationship.

Asaf Noifeld, FanDuel's Managing Director of Casino, shared his excitement in a statement saying: "We are thrilled to once again partner with the Inspired team to provide players with best-in-class iGaming content in Michigan." Finally, he explained: "We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest iGaming states."

The deal with FanDuel in Michigan comes after recently, Inspired announced the release of The Terminator slot, a game inspired by the popular TV franchise. The game features a five-by-four grid with 20 paylines, as well as the developer's latest engaging mechanic called Win & Spin.

Earlier in April, Inspired forged a new iGaming content deal with Caesars for the market in Pennsylvania. By agreeing to supply its popular iGaming content, the leading developer further boosted its presence in another strategic gambling market.

Focusing once again on the recent agreement with FanDuel, Inspired's Chief Executive Officer, Brooks Pierce, shared his excitement saying: "We are thrilled to partner with FanDuel in Michigan to deliver premium iGaming content." He explained that FanDuel was the latest partner for the company in Michigan, taking the total to seven.

"Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state," Pierce added. Last but not least, he said: "It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch."

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