The leading global provider of gaming, digital and financial solutions and technology, IGT, hit a major milestone, celebrating the 30th anniversary of its fan-favorite Wheel of Fortune Slots game.
Famous across the globe, the Wheel of Fortune slot games have proven their popularity by delivering life-changing prizes.
A must-have on every casino floor, the Wheel of Fortune Slots from IGT are instantly recognizable and the popular chant "WHEEL-OF-FORTUNE!" has become synonymous with exceptional entertainment and unforgettable moments.
Currently, IGT licenses the exclusive rights over the famous Wheel of Fortune brand, enabling it to deliver iGaming, iLottery, lottery and gaming products.
The company also has non-exclusive rights from Sony Pictures Television to distribute Wheel of Fortune content to free-to-play social casinos.
In celebration of the 30th anniversary of the famous Wheel of Fortune games, IGT introduced a multi-month campaign, which includes coast-to-coast in-casino celebrations, new product launches and contests via social media.
IGT will also deliver a new creative campaign, use influencer collaborations and other activations.
Notably, commemorating the 30th Wheel of Fortune Slots anniversary, IGT, in collaboration with Carnival Cruise Line, rolls out IGT's Spin and Sail Cruise.
The engaging activation grants customers of land-based casinos across the U.S. a chance to win eight-day cruises aboard the Carnival Jubilee.
Aboard the cruise, lucky players will also participate in a slot tournament with a $1m prize pool.
Contests via IGT Jackpots Facebook and IGT Gaming North America Instagram pages will grant players a chance to win a seat aboard the November Spin and Sail Cruise.
Suzanne Prete, Sony Pictures Television's President, Game Shows, spoke with excitement about the latest announcement.
"Our longstanding relationship with IGT has been a remarkable success, and we're thrilled to continue building on that momentum as we celebrate the 30th anniversary of IGT's Wheel of Fortune Slots," she said.
Moreover, Prete pointed out: "Much like our Wheel of Fortune game show, IGT's Wheel of Fortune Slots is a category leader that resonates with a wide audience, and we value IGT 's enduring commitment to the franchise."
Hector Fernandez, IGT's Incoming CEO, shared the positive vibe.
"For three decades, IGT's Wheel of Fortune Slots have captivated slots players around the world and earned a reputation for delivering world-class entertainment combined with huge jackpots in casinos and online," he explained.
Fernandez praised IGT's successful relationship with Sony Pictures Television and Carnival Cruise Line, which enabled it to deliver a robust campaign that honors the legacy of the fan-favorite Wheel of Fortune Slots and delivers unforgettable prizes to players.
Image credit: Pixabay.com
