iGB Affiliate to put stronger emphasis on CEE, LatAm regions

• iGB Affiliate is heading into next year’s edition with ambitious plans to scale its offer and reach
• Markets such as CEE and Latin America will now be targeted by the event, which is expanding its exhibition space and activities
• iGB Affiliate is ambitious about attracting a wider crop of delegates, industry specialists, and companies

iGB Affiliate is set to build on its strong results in 2025, which set a new record for the event, with attendees from 119 countries, and the hosts are determined to expand their pull and reach during the upcoming event in 2026.

iGB Affiliate pays attention to emerging market dynamics

In the new edition, iGB Affiliate will similarly focus on CEE and Latin American emerging markets, with the company hoping to burnish its international credentials and present attendees with even more worthwhile opportunities directly on-site.

Naomi Barton, Portfolio Director at iGB Events, spoke about the upcoming changes that the event will undergo to better reflect its ambitions to bring more delegates and a more diverse crowd in, creating even more value-added opportunities: "Industry growth needs to come not just from established markets but also in the developing markets of tomorrow. The changing landscape for affiliates and affiliate programs means it’s more critical than ever to engage with the new, expanding markets.

"Working in partnership with the industry, we’re leveraging the unparalleled reach of the iGB Affiliate Barcelona brand to unlock the business opportunities that exist in the world’s newest and fastest-growing territories.

"With representation from more than 119 countries expected in 2026, iGB Affiliate Barcelona represents the most cost-effective opportunity to engage with the global industry’s fastest-growing regions and make incredible connections at what is the world’s only dedicated iGaming affiliate showcase. It will feature a series of business-building initiatives and present market-entry strategies tailored to affiliates and operators seeking to establish a presence in new, high-growth regions."

Already, iGB Affiliate is set to be bigger than last year’s event, occupying 17,815 square meters, or a 19% increase from 2025. iGB Affiliate will focus on catering to its traditional base as well as addressing what the event hosts have described as unprecedented demand for new exhibitors.

Returning partners are constantly expanding their event presence

The event is not only seeing established partners continue to return but also expand their presence on the exhibition floor year in and year out – the 2026 edition is not going to be an exception, iGB Affiliate assures.

As CEE and Latin America are set to play ever-larger roles in the global gambling industry, iGB Affiliate is responding by offering companies from the region more opportunities to showcase their products, and for outsiders to catch up on regional dynamics.

Once again, the event is set to have a much larger scope, focusing on marketing strategies driven by AI, innovation, networking, and more. iGB Affiliate Barcelona 2026 is due to return on January 20-21, 2026, bigger, better, and more important than ever. All parties interested in attending the Fira Gran Via, Barcelona event are welcome to get their tickets now.

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