iGB Affiliate to grow by 19% at Fira Gran Via Barcelona in 2026

• iGB Affiliate set to expand by 19% in terms of space at the 2026 edition
• The event will sprawl over 17,815 square meters and take place on January 20-21
• iGB Affiliate 2026 will come with a range of new features and exciting opportunities

The upcoming iGB Affiliate is set to take place at Fira Gran Via Barcelona on January 20-21, 2026, with the event set to expand by 19% to 17,815 square meters in the new edition.

The event’s continued growth has driven an increase in attendance and has motivated the hosts to present delegates with even more worthwhile opportunities to network, connect, and explore business opportunities together.

iGB Affiliate 2026 will be part of the larger Barcelona gathering and take place in Halls 8 and 8.1 at Fira Gran Via Barcelona. The upcoming edition will also feature its own registration portal, speeding things up and making things simpler. Commenting on the new and bigger incoming edition, iGB Events Portfolio Director Naomi Barton said:

"The momentum behind iGB Affiliate has been extraordinary. Our relocation to Barcelona has supercharged the event, cementing its status as the meeting where the global affiliate community comes together to collaborate, innovate, and grow.

In less than a year, the sustained demand has been such that we have already outgrown our original space, prompting the move into two new halls with a dedicated entrance, providing enhanced branding opportunities, and delivering an elevated show experience for our international community, which in 2025 travelled to the show from 108 nations. The opportunity to scale in step with our customers and the market was a key driver for choosing Fira Gran Via Barcelona as our long-term home."

iGB Affiliate is set to continue on its tremendous growth trajectory, which reunited 9,082 unique attendees during the 2025 edition of the event – a 24% increase from the previous year’s attendance rate.

"Everything that we do is in partnership with the iGB Affiliate community, and we are working closely with our Advisory Board to shape an event that delivers not only first-class commercial opportunities that meet the highest standards of professionalism also high-value networking and social experiences . We will be shortly announcing some exciting developments across a range of new features, new activations, and new show experiences all designed to help our stakeholders make invaluable business connections and achieve their commercial objectives," Barton concluded.

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