EveryMatrix launches SlotMatrix with DraftKings in New Jersey

DraftKings and EveryMatrix have teamed up for a content partnership in New Jersey, which will cover the arrival of SlotMatrix, the latter’s powerful iGaming aggregator, and give the prominent operator a significant boost in the Garden State.

EveryMatrix has been able to secure an ample footprint in the regulated online casinoNorth American market, obtaining licensure from New Jersey, Michigan, West Virginia, and Connecticut, and a pending regulatory request in Pennsylvania in the United States and Ontario in Canada.

The company has been fast-expanding and establishing its content product, SlotMatrix, in the United States bringing a number of excellent games from third parties and some of its own in-house titles. Among the games that SlotMatrix will now deliver are our iconic branded slots such as UFC Fighter Amanda Nunes and John Daly Spin Itand Win It.

More worthwhile games include Armadillo GoesWest, Hot Hot Honey, and Wild Willy’s Gold Rush. All of these titles add to an impressive library of exciting games that give players some of the best experiences possible. EveryMatrix Americas President Erik Nyman was pleased to welcome this new opportunity and integration.

He said that the company was delighted to explore this new growth opportunity and work with a prominent operator such as DraftKings, marking a new milestone in the United States. "We’re focused on partnering with the leading U.S. operators providing them with our proven iGaming content via SlotMatrix, which unlocks access to the world’s largest games library and game-changing promotional features," Nyman said.

DraftKings ample footprint in the region will also add to EveryMatrix’s own expansion with the partnership likely to follow up in other states as well. The United States has long been a priority for EveryMatrix as well. In a recent interview with Nyman, the company’s executive spoke about the in-house gaming studio Armadillo and the efforts being made in individual jurisdictions.

Image credit: EveryMatrix