CT Interactive expands content reach in Bulgaria with BetMarket

CT Interactive has expanded its content reach in Bulgaria, the country where the supplier of iGaming products is headquartered. The new partnership is established with BetMarket, a fresh entry into the local market which has turned to the company for additional online casino products.

BetMarket, which brings both sports betting and casino options, will now stand to benefit from a number of popular games developed by CT Interactive that have already established their footprint with Bulgarian players. Among those is the Hot Luck Jackpot title.

The operator and supplier are both committed to ensuring that players get the best possible time out of their products, aligning their core values to bring a next-level experience to all participants. The partnership was welcomed by CT Interactive CEO Lachezar Petrov who said that he was excited about the new launch, and so was his company:

"We are excited to launch our games on the Bet[M]arket (sic) site and to extend our reach at our domestic market with their growing customer base."

The news was similarly welcomed by BetMarket CEO Valentin Bozhilov who hailed the opportunity to form this prominent alliance with CT Interactive and bring the high-quality and trustworthy games the studio has to BetMarket’s library of games.

CT Interactive Head of Business Development EMEA Milena Tsankarska was similarly pleased with the opportunity. She said that the company’s content will certainly appeal to BetMarket’s customers. BetMarket is one of the newest gambling companies to enter the Bulgarian iGaming market which has undergone some rapid growth over the past year.

CT Interactive has been building up its footprint in Europeanmarkets over the past months with the company forming a content alliance with Planet Gaming NV and entering Slovakia. Bulgaria has been of interest to many prominent names in 2022.

For example, BF Games confirmed that it had negotiated a content deal with Winbet, a prominent casino operator in the country, back in November. Pragmatic Play undertook an ambitious move into the country, announcing that it is opening a new live studio and seeking to hire what at the time was reported as thousands of people as part of its operations in Sofia, the capital.

Image credit: CT Interactive