Yggdrasil expands in Romania with a Kaizen Gaming tie-up

• Yggdrasil has pushed further afield in the regulated Romanian iGaming market
• The partnership with Kaizen Gaming will see Yggdrasil’s products launched with Betano
• This includes Yggdrasil’s original titles as well as content from the YGG Masters Program

Yggdrasil has struck another major partnership with the supplier of innovative content for the online casino sector, expanding its reach in Eastern Europe and Romania specifically.

Yggdrasil pushes further afield in Romania with Betano

The company has signed a content tie-up with Kaizen Gaming, a leading local operator, which will allow Yggdrasil to deliver many of its top-performing titles with Betano, including series such as Valley of the Gods, Vikings GO to Hell, and Rainbow Ryan, to name a few.

This partnership comes after a recent expansion with Hub88 and its aggregation platform, allowing it to further amplify Yggdrasil’s reach in fresh jurisdictions.

The deal does not limit itself to Yggdrasil’s proprietary titles only, but similarly includes games from the YGG Masters Program, among which are such options from studios such as 4ThePlayer, ReelPlay, and Reflex Gaming.

Commenting on this partnership, Yggdrasil Head of Region for Latam & USA, Aurora Armaro, had this to add: "Partnering with Kaizen Gaming, one of the industry's leading operators, represents another significant step in Yggdrasil’s global expansion journey."

This is not the first time that Yggdrasil has boosted its local presence in the Balkans, with the company previously signing another impactful content partnership with alphawin in Bulgaria.

Moving past the Balkans and across Europe

Beyond this regional focus, however, Yggdrasil has been working hard to secure forward positions in other leading markets across Europe, including in places such as Germany and the Netherlands, where it has struck fresh content alliances, also focused on its original and wider partner network content.

In the Netherlands, Yggdrasil teamed up with Jacks.nl in August, and the company further expanded with Lottohelden in Germany back in April.

Image credit: Yggdrasil