Play’n GO has further expanded in the United States, with the company doubling down on its regional focus and seeking to strengthen local positions.
The new partnership is struck with Ember Entertainment, the rebranded gaming division of Delaware North, today, Thursday, September 10, and is part of the company’s growing strategy in the North American market.
Commenting on the West Virginia launch, Play’n GO Global Account Director Lance Xuereb had this to add:
"We are very pleased to partner with Ember Entertainment at such an exciting point in their evolution. Their ambitious growth plans, combined with their strong land-based footprint, make them an ideal long-term partner for Play’n GO in the U.S."
Hew welcomed the opportunity to see his company launch in the market with an important partner. The alliance is a first step towards more collaborations in the future, Xuereb noted, all intending to deliver outstanding player experiences.
The company has been building not only mass-market, but also bespoke and exclusive releases for local partners in the country.
The companies already have planned launches for New Jersey and Pennsylvania over the coming months, further exemplifying the level of commitment the two companies are willing to put in.
Moving forward, players in West Virginia will be able to experience Play’n GO’s slot games through the Ember casino brand, with more titles to be introduced as they become available.
Ember Entertainment Director of Interactiv Casino, Davide Colosimo, had this to add on the occasion:
"Play’n GO’s reputation for quality content and innovation aligns perfectly with our ambition to deliver a best-in-class player experience. This partnership is a key milestone as we continue expanding our online casino portfolio across multiple regulated markets."
Play’n GO is committed to building strong partnerships across the United States and the North American market as it actively seeks to strengthen its local presence.
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