Brian Christopher teams up with DraftKings for more activations

• Brian Christopher has signed a new casino partnership, this time with DraftKings, further consolidating his presence as an influential streamer
• The streamer will be attending the kick-off event on Thursday, July 23 at Foxwoods Resort Casino in Connecticut
• Brian Christopher has been working with other brands, including BetMGM and Princess Cruises

DraftKings Casino and Brian Christopher Slots, or BCSlots, as the influencer is known for short, have announced a new partnership focused on the former’s iGaming and land-based gaming operations.

The collaboration is set to begin with a special event held on Thursday, July 23 at Foxwoods Resort Casino in Connecticut, with Brian Christopher lifestreaming the whole thing.

BCSlots and DraftKings kick off partnership this Thursday at Foxwoods Resort Casino

The tie-up will see DraftKings Casino introduce the Lightning Link game franchise by Aristocrat Gaming to its extensive gaming catalogue across casinos in Michigan, Pennsylvania, New Jersey, West Virginia, and Connecticut, along with a parallel launch in Ontario, Canada.

Commenting on the opportunity to be joining DraftKings Casino in this partnership, the slots streamer commented:

"DraftKings Casino is the freshest take on online slots for real money, with the coolest set of player features built on trust. I am beyond pumped to welcome DraftKings to the BCSlots universe, and I’m honored to be part of the Lightning Link launch on the platform, which our fans have known and loved for the past decade. We look forward to joining forces to bring unique videos and extraordinary experiences to our audience."

The title is not picked by chance, as Brian Christopher is a huge Lightning Link fan himself. The terms of the new partnership will aim to engage slot players with a range of content and events that will run across the casino's online and land-based versions.

Brian Christopher’s image and likeness will be prominently featured on the DraftKings Casino app and will also be tied to various exclusive promotions and VIP events for valued DraftKings customers.

From humble beginnings to dominating the slots streaming space

Brian Christopher has worked hard to build up his brand and create a permanent presence in the iGaming world. By traveling around the United States and spending his own money, recording his sessions, he has cultivated a solid following of more than 973,000 YouTube subscribers at the time of writing.

Welcoming the influencer, DraftKings EVP and GM of iGaming Christian Bogstrand said: "DraftKings Lightning Link is one of the most iconic and recognizable slot franchises in gaming, and we’re excited to bring this experience to DraftKings Casino customers."

While he has not always been invited by casinos to represent their brands, the rise of the slots influencer in recent months has prompted major brands to seek collaborations with community figureheads such as Brian Christopher.

The influencer currently has a range of slot events planned with BetMGM, and the latest partnership with DraftKings further builds on his staying power among slots players.

Companies such as Princess Cruises are even hosting dedicated Brian Christopher Slots experiences to attract more travelers and help fans meet a beloved streamer.

"Brian Christopher has built a passionate community around casinogaming, and many of his fans already know and love Lightning Link. Together, we’re teaming up so customers can enjoy engaging content and one of their favorite games on DraftKings Casino, alongside our industry-leading portfolio of premium slot titles," Bogstrand said.

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