Bragg Gaming Group and 711 Group embark on global cooperation

• Bragg Gaming Group doubles down on partnership with 711 Group following success in the Netherlands
• The extended partnerships cover the Belgium launch of the 711 brand
• The companies have agreed to team up for further launches, with Bragg bringing its portfolio of engagement and management tools

Bragg Gaming Group and 711 Group have extended their ongoing partnership covering Player Account Management (PAM) platform, online casino content, player engagement, and gamification solutions.

The strengthened alliance now covers the 711.nl brand in the Netherlands and Carousel.be in Belgium, along with the launch of the 711 brand in Belgium. The companies are also going to work on future rollouts where such opportunities present themselves.

Launch of Beglum for 711 is a logical next step

Matevž Mazij, Chief Executive Officer at Bragg Gaming Group, had this to say, commenting on the expanding partnership and its significance for the companies:

"Our extended agreement with 711 Group to power their launch in the regulated Belgian market is a direct testament to the quality and reliability of our products and our turnkey capabilities. We pride ourselves on offering a flexible, regulatory-compliant platform that allows valued clients like 711 to seamlessly scale their operations across new jurisdictions. Belgium is a key strategic regulated market for Bragg, and we are excited to support 711’s continued growth there."

Bragg brings a strong selection of tools that are hailed and appreciated for their multi-purposefulness and tailored approach to specific challenges that operators face. The PAM platform is a flexible and robust portfolio of tools that allows brands to scale with new and existing audiences.

The company also brings the FUZE promotional, engagement, and gamification toolset, which uses cutting-edge, data-driven insights to help operators strengthen engagement with their players and deliver on the particular experiences that they are looking for.

Bragg brings a lot of gamification and engagement tools

The partnership was similarly welcomed by 711.nl Chief Operating Officer Gilles De Backer, who said that building upon the resounding success of the alliance in the Netherlands was the next logical step.

"Extending this relationship into Belgium was a natural next step. Bragg’s comprehensive turnkey solution, including their platform and diverse content portfolio, significantly streamlines our market entry, allowing us to focus on delivering a leading iGaming experience to Belgian players. We look forward to replicating our Dutch success," De Backer said, speaking of the new partnership.

The Belgium rollout also sees 711 Group tap into Bragg’s full-turnkey solution, including the eponymous HUB online casino and sports betting content delivery platform, along with the PAM platform, and FUZE player engagement and gamification.

With tools such as Big Ticket Bonanza and FUZE Arcade, Bragg Gaming Group continues to deliver quality solutions to partner operators.

Bragg has been actively seeking to strengthen its presence with operators, with the company recently injecting its content portfolio with Hard Rock Bet Casino in the United States.

Image credit: Bragg Gaming Group