SYNOT Games teams up with E-Play24, pushes into Italy

• SYNOT Games grows Italian footprint with a marquee partnership involving prominent local brands
• The supplier’s titles will now be available with Betwin3650, Eplay24, Sportium, and Exalogic
• Both companies have hailed the partnership as an auspicious step towards strengthening their respective business models

SYNOT Games, an established supplier and developer of online casino games, has struck a new partnership, forging an alliance with E-Play24, and gaining a stronger foothold in the Italian iGaming market.

SYNOT Games makes a splash in the Italian online casino market

Thanks to this tie-up, SYNOT Games’ titles will launch with the operator’s existing local brands, to name Betwin360, Eplay24, Sportium, and Exalogic. The partnership covers 10 of SYNOT Games’ original content, which is introduced to local players looking for new experiences and the best possible value.

E-Play24 Head of Operations, Alessandro Grasso, has welcomed the partnership and the opportunity it presented to the operator’s local businesses and brands:

"Italy is a key market for us and has helped us grow our casino offering with high-quality content. Partnering with SYNOT Games adds real value and further improves our portfolio. Our roadmap includes regular updates to enhance the appeal of our brands: Eplay24, Sportium, and Betwin360."

SYNOT Games’s Chief Commercial Officer, Martina Krajčí, was similarly confident in the success of the partnership and its significance for long-term business success in the dynamic Italian iGaming market.

"Partnering with E-Play24 marks a significant milestone for SYNOT Games. They are our first client to launch games on the Exalogic platform, and we are confident that our rich game portfolio, combined with the potential of the Italian market, will drive real success," Krajčí explained.

SYNOT Games has previously embarked on numerous similar content alliances, looking to strengthen its regional European footprint as well as its global pull and reach.

At the beginning of the year, SYNOT Games signed a partnership with GoldenPark in Spain, bringing its titles to the local operator and its audiences. This partnership also expanded into the Portuguese market, where the two companies partnered up again.

Besides Spain, the supplier has also been building other relevant alliances, notably with Admiralbet in Switzerland. The company also pushed into Estonia this year with Boost Casino.

Image credit: SYNOT Games