The leading Irish gambling company with a rich history in sports betting, poker and online bingo, BoyleSports, strengthened its team with a fresh addition.
On Monday this week, the company announced it joined forces with the legendary former jockey, Bryan Cooper.
The exciting announcement comes ahead of the upcoming Cheltenham Festival.
Teaming up with Cooper, who has an illustrious career in the saddle, BoyleSports designated him as its newest horse racing ambassador.
The collaboration with the leading betting and gaming company will see the former jockey leverage his extensive experience to deliver expert insights.
He will collaborate with BoyleSports for the delivery of analysis, as well as reviews and expert advice to customers of the brand and fans of horse racing.
As a horse racing ambassador, Cooper joins the trainer John "Shark" Hanlon, as well as the retired National Hunt jockey, Robbie "Puppy" Power.
The trio is expected to elevate the excitement for horseracing fans and bettors alike by delivering unique insights.
Back in December, BoyleSports joined forces with Spinomenal.
The collaboration saw the latter expand further its presence in the UK, delivering exciting games to BoyleSports customers.
Sharon McHugh, BoyleSports' Head of PR & Sponsorship, welcomed Cooper to the company and shared her excitement about the latest appointment.
"We are thrilled to welcome Bryan Cooper as our new horse racing ambassador to strengthen our commitment to providing top-tier analysis and tips," she explained.
McHugh acknowledged Cooper's extensive career, predicting that he will successfully collaborate with Hanlon and Power.
"We look forward to working with him during the Cheltenham Festival and beyond," the executive said in conclusion.
Similarly excited, Cooper added that he is delighted to become a part of BoyleSports and leverage his extensive experience to deliver insights for racing fans and bettors alike.
"As huge supporters of racing, particularly in Ireland, BoyleSports is a brand that clearly values this great sport, and I’m thrilled to be on board in time for another Cheltenham Festival which promises so much excitement," he added.
The son of trainer Tom Cooper, Bryan Cooper was born on August 7, 1992.
His biggest win came in 2016 when he won the Cheltenham Gold Cup on board the Gordon Elliott-trained Don Cossack.
This year's Cheltenham Festival is set to take place between March 11 and March 14, 2025, at Cheltenham Racecourse.
Image credit: Pixabay.com
