BlueBet Holdings Ltd has revealed that is continuing with its push in the United States. The company, a self-styled mobile-first online wagering provider, has been cleared for launch by the Iowa Racing and Gaming Commission, BlueBet reported in an update.
BlueBet is poised to soon accept its first wagers on US soil through its ClutchBet brand and marks the first online sports betting operation under a strategy described as "Capital Lite." BlueBet is in a strong position to begin its growth in the US market as well, as the company’s technological platform enjoys certification by Gaming Laboratories International (GLI).
But BlueBet’s presence is hardly restricted to just Iowa. The company has already been cleared in several other states, including Louisiana, Indiana, and Colorado, giving it the means to start pushing with "Capital Lite" as well. The launch of the B2C brand will be a first for the company and a test of its long-term ambitions for the market.
BlueBet, though, doesn’t seem to be in a rush in the first place, making it very flexible and methodical about how the company approaches markets. Commenting on this development, BlueBet CEO Bill Richmond said:
"We are excited to announce that BlueBet is now officially live in the US after being licensed to operate by the Iowa Racing and Gaming Commission. We are preparing to take our first bets in Iowa under our ClutchBet brand."
He called this a huge milestone for the company’s history and said that everyone on the team was equally thrilled to see the brand make its forays into what is soon to be one of the biggest sports gambling markets. The first stage of development will continue to focus on the B2B end of the business, but there is already a notable shift towards B2C, Richmond said.
Competition in the United States has been fierce, but this has not stopped new players from entering. Fanatics, a sports apparel brand, has recently confirmed that it’s going to be accepting sports wagers in 2022. Meanwhile, not everyone is aiming at the US market, surprisingly.
DAZN Bet, a company that was created by DAZN Group to capitalize on the global growth in sports betting, is focusing on the UK market first but is expected to scale its business model in North America as well.
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