Better Collective inks media deal with Wirtualna Polska

The leading developer of educational platforms within the online gambling industry, Better Collective, announced a new media partnership. The company confirmed Thursday it entered into a media deal with Wirtualna Polska, a famous polish news portal.

Teaming up with the Wirtualna Polska, or www.WP.pl, a news portal in Poland that has more than 22 million monthly visitors, Better Collective, through its flagship sports media, www.Zagranie.com, will deliver unique sports betting content, statistics, odds, analysis and other data. The engaging sports content will be featured within a new sports and sports betting section of the polish media.

In a statement released on February 9, 2023, Wirtualna Polska's Regional Manager, Łukasz Gołąbowski, explained that the media was the first internet portal in Poland. Moreover, he explained that the Wirtualna Polska has been growing from strength to strength. "Daily, we prepare new content so our readers can access the latest information and stay up-to-date on trivia from the world of entertainment," explained Gołąbowski.

In conclusion, Wirtualna Polska's Regional Manager said: "Partnering with Better Collective means that we also will be able to provide timely and professional sports and sports betting content so Polish fans can always get the latest information about their favorite sport, team, or athlete."

Michael Kopec, Better Collective's Director Northeast Europe, added that the company is experienced in delivering sports data including betting tips and other insights that stand out with high quality. He pointed out that this quality data helps by informing "sports fans at all levels of experience."

Last but not least, Kopec said: "We are excited to partner with Wirtualna Polska, so we together can provide the continuous depth and breadth of content that sports fans appreciate."

Besides a growing audience of more than 22 million monthly visitors to its internet portal, Wirtualna Polska also has a growing presence within e-commerce. Currently, the Group operates different e-commerce and specialized websites.

Additionally, Wirtualna Polska is famous for being the largest sports media provider in Poland, considering its 11.5 million monthly visitors. The collaboration between the Group and Better Collective is expected to launch at some point near the end of March this year. Consequently, Polish sports fans will be able to access the new content at www.WP.pl.

The latest collaboration further boosts Better Collective's media partnerships. In fact, for the last few years, the company had focused on this segment as it sought to improve its performance. Other leading partners of Better Collective include respected and trusted media outlets such as the New York Post and the Telegraph, to name a few.

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