Betsson turns to Oddin.gg for esports betting solutions

Oddin.gg and Betsson Group have entered a new strategic partnership that will allow the multi-brand operator to significantly strengthen its presence in esports betting markets, owing to Oddin’s tech.

Betsson Group is determined to make a splash in esports betting

Betsson Group, which operates an extensive number of brands in both Europe and Latin America, is looking to further consolidate its presence in the esports betting markets there.

Oddin.gg will provide its partner with advanced solutions allowing it to gain a firmer toehold into the esports betting industry and deploy market-leading products that allow it to monitor and follow through.

The odds and data specialist is known for offering partner operators an in-depth breakdown of markets, and giving them a robust product of pre-game and in-play market options. Betsson Group is welcoming of this opportunity, as it can further increase its presence and comprehension of the sector, which has been fast developing.

Oddin.gg is also committed to staying ahead of the curve, bringing innovative solutions designed to elevate the UI & UX. Commenting on the opportunity to work with Betsson Group and the opportunity to deploy its solutions with the brand, Oddin.gg Co-Founder and Managing Director Marek Suchar had this to say:

"Our partnership with Betsson is a testament to our commitment and capabilities in the esports domain. We share Betsson's vision of delivering the industry's finest customer experience and are proud to contribute our advanced odds feed and detailed statistics to this endeavor."

Suchar welcomed the opportunity to establish closer ties with yet another company that is actively looking to establish a stronger presence in the fast-evolving landscape for esports betting.

Embracing esports is made possible by Oddin.gg's advanced solutions

Oddin.gg has been securing an impressive global footprint. As a supplier of data and odds, the company has been equally keen to expand itself in core markets. One such is Colorado, the United States, with the country presenting one of the biggest opportunities for esports betting in general.

Oddin.gg has also been actively collaborating with international bodies to help strengthen the integrity of electronic sports as a whole. The supplier joined the International Betting and Integrity Association to pursue this end goal in February.

As a result, Oddin’s data feeds are helping detect fraud and match-fixing in esports betting, which is a serious offense in some jurisdictions, including Australia, where people have already served prison sentences for this.

Sportradar and Oddin.gg also teamed up in March to help advance their products together across more than 900 betting operator clients, courtesy of the former.

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