Oddin.gg signs new agreement with Sportradar

The world's leading sports technology company, Sportradar, announced a new important agreement with the award-winning business-to-business (B2B) provider of esports odds feeds and solutions, Oddin.gg. Inked Thursday, the new collaboration sees the duo enter into a new multi-year strategic partnership that will see the delivery of audiovisual streaming of Oddin.gg's exclusive esports content to partners of Sportradar across the globe.

For Oddin.gg, the collaboration complements its growth and plans for expanding on the global esports market scene. As a result, the company will grow its reach thanks to Sportradar's leadership AV betting provider position. Undoubtedly, the new agreement holds significant potential, considering the estimated €83b turnover of the global esports betting sector in 2023.

Currently, Sportradar has a global network of more than 900 betting operator clients. Thanks to the new collaboration, the company's partners will benefit from a wide range of live-streamed esports events. This, in turn, is expected to create new opportunities for Oddin.gg and help it grow its reach across the globe.

Vlastimil Venclik, Oddin.gg's CEO and co-founder, shared his excitement about the latest collaboration in a statement. "As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution," he explained.

Moreover, Venclik said that the said that the agreement helps bring together two experts in their respective fields. Finally, Oddin.gg's founder and CEO pointed out: "This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution."

Patrick Mostboeck, Sportradar's SVP of Fan Engagement, was just as excited about the new deal with Oddin.gg. "This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realizing their growth plans through AV streaming for betting," he revealed. Last but not least, Mostboeck said: "Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialize the global, highly engaged esports fan base."

Oddin.gg currently has the official rights for the recently released Counter Strike 2 (CS2). Under the new agreement, such data will be distributed with the help of Sportradar to sportsbooks, which will bring engaging and exciting options for their customers. Popular competitions, including Dacha DOTA2 Qualifiers and Main Events, CS2's PGL Copenhagen Major 2024, the first CS2 Major, as well as Dacha CS2 Qualifiers and Main Events are also covered under the new agreement.

Image credit: Sportradar