Betsson becomes global betting partner for Premier Padel

The leading official professional padel tour worldwide, Premier Padel, announced an important sponsorship agreement.

Earlier this week, Premier Padel confirmed it joined forces with the leading sports betting operator, Betsson.

Under the terms of the freshly minted global betting sponsorship, Betsson becomes a dedicated sponsor.

Per the agreement, the recognizable betting and gaming brand will deliver not only a wide range of padel odds but bring exceptional experiences for padel and sports fans across the globe.

Thanks to the new multi-year sponsorship agreement, fans can expect unique VIP experiences and ticketing during Premier Padel tournaments.

To elevate the excitement even further, the deal is expected to propel the experiences for sports fans of the Qatar Airways Premier Padel Tour.

Betsson will also deliver unique insights and engaging content, among other activations during the competitions.

Betsson reaffirms its support for the sport

Ronni Hartvig, Betsson Group's Chief Commercial Officer, commented on the topic in a statement.

"We are probably the most dedicated betting company out there when it comes to padel. With our extensive experience in sponsoring tournaments and offering one of the broadest ranges of odds in the industry," he revealed.

Moreover, Hartvig explained that many of Betsson's employees are padel players.

Finally, the executive said: "Now, we’re taking it a step further by becoming sponsors of the biggest tournament out there, and we are humbled and delighted of playing our part in the growth of the sport."

As explained by Hartvig, the latest agreement isn't the first time Betsson has inked a deal within the padel realm. Previously, the leading betting company has signed several sponsorships, partnerships and ambassadorships.

Moreover, Betsson helped propel the popularity of padel thanks to sponsorship agreements in Sweden and Argentina.

The sponsorship agreement brings excitement to Premier Padel

Teaming up with Premier Padel, Betsson joins the organization's growing list of partners, including Red Bull, Wilson and Qatar Airways, among others.

Rob Mitchell, Premier Padel's Commercial Director, was just as excited and said that the tour is delighted to join forces with Betsson.

He acknowledged that the multi-year agreement marks an exciting moment for Premier Padel as it continues to grow its footprint across the globe and engages with new fans of the sport.

"Our new partnership with Betsson will bring a new audience to Premier Padel tournaments and fans will experience new player information and in-tournament insights," said Mitchell in conclusion.

The latest collaboration comes on the heels of a deal announced by Betsson in Estonia.

Earlier this month, the company joined forces with ESA Gaming, gaining access to quality games from the popular provider.

Image credit: Betsson Group