BETER secures a license in Colorado, launches with bet365

• BETER has pushed further afield in the US market with bet365 in Colorado
• The supplier secured a Vendor Minor License and was able to immediately forge ahead with bet365
• Both companies have worked in other US jurisdictions together, bringing their collaboration to the Centennial State

BETER has obtained a Vendor Minor License from the Colorado Division of Gaming and has immediately launched with a prominent operator in the state. Known for its electronic sports and alternative competitive events, BETER has deployed its flagship ESportsBattle tournaments with bet365 locally.

BETER secures a license and partnership in Colorado right off the bat

Bet365 and BETER have been long-standing partners with a shared ethos and have been working together in other states as well. In April, the pair expanded together in New Jersey, following a similar license approval for the supplier by the local regulator, the Division of Gaming Enforcement.

BETER is capable of delivering more than 700,000 fast-paced events everyyear, with sports and esports disciplines covered and 50 betting markets per event. Commenting on the most recent opportunity to expand in Colorado, and with Bet365 of all brands, BETER Chief Legal Officer Valeriia Tarchynska had this to add:

"As always, I would like to thank our trusted partner, the law firm Blank Rome, for supporting our licensing efforts in Colorado and for their continued work with us as we actively pursue licenses in other US jurisdictions, including such states as North Carolina, Arizona, Indiana, and others."

BETER CEO Gal Ehrlich was similarly pleased with the opportunity to secure this milestone and see the company push further ahead in the United States.

"The US is considered one of the most tightly regulated markets in the world, so securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products, especially in terms of integrity and adherence to the rules of fair play."

Garlich described the opportunity to team up with bet365 in the Centennial state as an hour and hailed the operator as one of the top brands across the US.

Earlier this year, BETER grabbed the Esports Betting Supplier Award at the EGR B2B Awards, reaffirming its leadership position in the vertical.

Image credit: BETER