The leading digital platform powering online gambling operators across the globe, Bede Gaming, strengthened its player protection by joining a list of companies supporting the UK's new GamProtect scheme.
The company uncovered details regarding the latest integration earlier this week.
Integrating GamProtect into its player platform, Bede Gaming seeks to help reduce problem gambling and gambling harm.
This is achieved through an innovative mechanism by the scheme which enables connected companies to compliantly and securely share information regarding vulnerable customers.
In other words, if a customer is demonstrating signs of problem gambling with one operator participating in the GamProtect scheme, this information can safely be transmitted to other connected operators.
Ultimately, this innovative approach seeks to foster a more sustainable industry, enhance the trust in gambling operators and ensure the protection of vulnerable customers across different brands and operators.
Thanks to a special marker-based system, operators in the GamProtect scheme are notified about vulnerable customers.
This innovative system not only supports the long-term sustainability of the sector but encourages a proactive and collaborative approach toward customer protection and responsible gambling.
Kane Purdy, GamProtect's Chair of the Board, commented on the topic in a press release.
"It is great to see a leading B2B supplier like Bede onboard to the industry’s most advanced safety solution, GamProtect," the executive explained.
Additionally, Purdy pointed out: "Customer protection is front and center for the industry and innovators are seeing the value that GamProtect can provide. We are delighted to welcome Bede as an early adopter of GamProtect and this reflects our shared vision of effective customer protection."
Colin Cole-Johnson, Bede Gaming's Chief Executive Officer, added: "Bede has a reputation for being the Safest Place to Play so is always going to be at the forefront for such initiatives."
He added that the company is excited to extend its protection for customers in the UK with the help of GamProtect.
Finally, Cole-Johnson said: "I believe the expansion of the GamProtect scheme is a critical step forward in helping to protect vulnerable customers from gambling harm."
It's important to note that the GamProtect scheme is in addition to other responsible gaming and player protection features already offered by Bede Gaming.
Currently, the company's platform stands out with robust responsible gambling features, including limits, restrictions, as well as real-time monitoring capabilities.
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