AvatarUX and Light & Wonder follow up on content alliance

AvatarUX and Light & Wonder, Inc. have extended their partnership through a subsidiary of the latter company. As a result, AvatarUX will be able to distribute a bigger portion of its library, benefiting from Light & Wonder’s impressive network. The original agreement was inked in October 2022 and it exclusively focused on the two companies' collaboration for a period of three years on new bespoke games.

The latest change to the agreement means that AvatarUX will be able to deploy popular proprietary games such as CherryPop and MonkeyPop throughout the OPENGAMING platform and its partners – a leading digital ecosystem that facilitates the delivery and distribution of gaming products for online casinos.

AvatarUX has been very pleased with the news, as the company will now be able to quickly leverage its games and products with established operators and brands. A big focus of this distribution partnership will be focused on North America where AvatarUX has an interest in expanding its reach with a market leader such as Light & Wonder.

AvatarUX CEO Nicola Longmuir was happy to say that the collaboration so far had already generated significant success for the company, but this new opportunity will further increase the brand visibility and help boost its revenue streams.

"It will allow us to launch a diverse portfolio in top markets like the US and offer some of our top games to the players there," Longmuir added and assured that Light & Wonder will offer excellent value to the studio’s future growth plans and current operations.

Light & Wonder Digital Head of Partnerships Steve Mayes was similarly happy to see AvatarUX and his company double down on their collaboration once again and achieve a lot in only a few months already. The new collaboration will cover more top-performing content that is popular with players and that will allow AvatarUX to engage with new and existing audiences.

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