The Prizes and Betting Secretariat of the Ministry of Finance has published the full list of companies that have a license to operate in the country. The list was also published in the Official Gazette of the Union and covers every individual brand allowed to run business in the country’s newly-regulated market.
Presently, as of January 1, 2025, there are 66 licenses, with 14 of them definitive, and 52 provisional. A total of 137 brands have been covered. The companies that have received a temporary go-ahead from the regulator will have until the end of January to iron out any prerequisites before becoming eligible for a permanent license.
However, the country is already benefiting from this development, as the successful license applications have already resulted in R$2.1bn for the state, or around $420m.
A total of 271 requests have been placed, but only 103 had been evaluated so far, and specifically the ones that were placed with the regulator prior to August 20, 2024. The rest should be evaluated within 150 days.
The regulator specified that 36 applicants did not meet the technical criteria set out by regulation but have been given a 150-day window to rectify their submissions and re-submit them for a chance to secure a license.
Companies have cheered at the opportunity to have their names inscribed in the initial wave of license applicants to have succeeded in time for the market launch. Just today, Stake Brazil LTDA issued a press release that it has been authorized to offer both sports and casino products.
The market is already seeing an influx of some of the most prominent international brands joining in, including BetWarrior, SOFTSWISS, CBet, Brazino777, MeridianBet, Betfair, EstrelaBet, Betano, Caesars, and dozens other prominent names in the industry.
Brazil is however toughening the existing regulatory framework as it seeks to protect consumers to the fullest.
The company has suspended welcome bonuses, which have been identified as one of the biggest issues for gamblers who tend to develop an unhealthy relationship with the industry because of these specific incentives. Free bets for sports betting have come under the same regulation.
Brazil has repeatedly warned stakeholders that it would consider all gambling laws and ban gambling altogether if the industry fails to protect consumers.
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