UFC names bet365 Official Sports Betting Partner

• bet365 and UFC signed a new, multi-year partnership agreement
• Per the alliance, the betting and gaming company was designated an Official Sports Betting Partner of UFC
• The deal highlights bet365's ability to deliver engaging experiences

The leading betting and gaming company with a presence across the globe, bet365, announced a new groundbreaking partnership.

On Thursday, the company confirmed it joined forces with the world's premier mixed martial arts organization, UFC.

The deal brings unique opportunities for bet365

Under the terms of the new multi-year agreement, bet365 was designated as an Official Sports Betting Partner of UFC across the United States and Canada.

As a result, the global leader in sports betting and gaming will benefit from a range of branding and advertising opportunities.

bet365 will leverage broadcast, digital and live-event capabilities, enabling it to easily engage with UFC fans.

The agreement also includes sportsbook integrations throughout UFC broadcasts, as well as on-screen betting tickers, intro and fighter odds and a range of same-game parlay features.

Ultimately, the alliance between UFC and bet365 is expected to offer fans of the sport and bettors alike dynamic wagering opportunities directly tied to the action and real-time insights with the goal of delivering memorable experiences.

bet365 will appear as the Official Sports Betting Partner of the UFC at the upcoming UFC 326: HOLLOWAY vs. OLIVEIRA 2, set to take place on March 7, 2026 at T-Mobile Arena in Las Vegas, Nevada.

In light of the upcoming event and the newly minted agreement, bet365 confirmed it will offer a 50% profit boost token within its official apps for wagers placed on UFC 326: HOLLOWAY vs. OLIVEIRA 2.

Similarly, profit boost tokens will be available for all UFC numbered event main card flights, a press release confirms.

The deal with bet365 marks a milestone for UFC

Nicholas Smith, Senior Vice President, Global Partnerships TKO, highlighted the importance of the new collaboration.

"bet365 brings scale, credibility, and innovation to the sports betting space, and we’re thrilled to continue to develop this long-term partnership at such a momentous time for UFC," he explained.

Finally, Smith pointed out: "bet365 is a natural fit for UFC because they understand fight fans and how they engage with the sport in real time. This partnership enhances the viewing experience by providing fans with deeper insights, dynamic odds, and more ways to engage responsibly with every bout, from the opening bell to the final decision."

Trip Stoddard, bet365's Head of Development, was similarly thrilled with the new alliance.

"This partnership with UFC marks a defining moment for bet365 as we accelerate our growth globally and deepen our commitment to sports where live action and fan engagement are inseparable," he revealed.

Last but not least, Stoddart pointed to the passionate UFC fanbase, outlining that such events create unique real-time betting opportunities which perfectly match bet365's offering.

Image credit: TKO Group