Bet365 enters the 17th state in the US with Michigan rollout

• Bet365 maintains a fast pace of expansion in North America, with the company launching in Michigan
• This is the 17th state in which Bet365 has introduced its products, looking to consolidate its presence in the country
• Bet365 is keen to continue growing its footprint in the regulated sports betting market in the United States, specifically, with a possible launch in Alberta, Canada

Bet365 has expanded its reach in the United States with the celebrated international sports betting and online casino brand launching in Michigan on Friday, April 17.

Bet365 strikes partnerships with local sports franchises to boost its footprint

The sportsbook launched by bet365 is also an Official Sports Betting Partner of local sports franchise the Detroit Tigers, immediately establishing the company’s footprint and boosting its visibility.

The opportunity to launch into the market has been celebrated by Trip Stoddard, Head of Business Development at the sportsbook, who said that what Michigan residents would get is a "better way" to place their bets.

"This is a mature market with knowledgeable fans, and we’re confident our product stands apart. Features like our Early Payout offer, combined with our in-play experience and integrated casino, give players more ways to engage and more reasons to choose bet365," Stoddard said.

The company is also teaming up with the Detroit Red Wings and 313 Presents as part of its launch and seeking to establish meaningful connections with fan bases locally.

Bet365 is focused on expanding across North America

The powerful sportsbook will bring the full variety of gaming options that players may be looking for, with bet365 becoming famous for its early payouts and advanced in-play experience.

The privately held company has been using its war chest to advance further in the United States and has been repeatedly investing in the local tech sector, driving innovation in a bid to support its continually expanding footprint in the country and the region.

Besides the United States, bet365 is eyeing a push in Alberta, Canada, where the local sports gambling industry is set to launch this summer.

The company has also had success with branding opportunities through a special partnership with the Ultimate Fighting Championship, becoming the promotion's Official Sports Betting Partner.

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