Magnus Wallentin: "We launched everyone's favourite slot character Garga into actual space"

As Play’n GO enters 2026 on the back of a landmark year, we sat down with Game Ambassador Magnus Wallentin to reflect on a standout 2025. From celebrating a 20th anniversary to bold launches and evolving creative roles, he shares insights into the company’s momentum and what lies ahead.

Q: Magnus, it’s great to have you with us. As we step into 2026, it feels like the right moment to look back at what 2025 delivered. Play’n GO had a particularly strong year in terms of game releases and partnerships. From your perspective, how satisfied is the company with what was achieved last year?

A: 2025 was a banner year for the company, and we celebrated our 20th anniversary in style. We launched our games in land-based casinos for the first time alongside our partners Genting, and also launched everyone's favourite slot character, Garga, into actual space.

On the game side, we not only maintained and grew our flagship titles but also introduced fresh ideas to keep pushing toward our goal of being the leading entertainment company in the online casino industry.

Q: Looking at 2025 more personally, what were the biggest takeaways for you in your role as Play’n GO’s Game Ambassador?

A: I’m proud of the content we delivered in 2025. It was a strong year, and I’m confident that 2026 will raise the bar even higher in every way.

Q: Do you think the past year helped more clearly define what the role of a Game Ambassador means within iGaming? What challenges do you feel still remain unresolved, and what new opportunities has the position created, for both companies and players?

A: My role as Games Ambassador is all about educating and informing key stakeholders, both internally and externally, about our products. In that sense, 2025 was consistent with previous years. However, as our games evolve and we explore new verticals, the role becomes even more dynamic and engaging. That’s what makes it exciting for me.

Q: What happens when you don’t fully agree with a game design or creative direction? Does that make it more difficult to highlight the strengths of a particular release, or do you see that as part of the ambassador’s responsibility?

A: Understanding the reasoning behind a decision is key. Every creative choice has pros and cons depending on perspective, market, and player demographics. My job is to recognize those nuances and highlight what makes each game appealing. Ultimately, we’re always striving to create better, more entertaining experiences, and thanks to our fantastic production teams, I’m always excited about what’s coming next.

One thing that I think is worth remembering is that hyper-engaged players, like those who read interviews with game ambassadors, perhaps, are not representative of the 'typical' player of online slots - if there is one. Every player is unique, and will have their favourite game styles, mechanics, etc. My job isn't to help create games that only I love, or games that only hyper-engaged players love. Often my job is help stakeholders internally and externally understand why a game will be great for a certain type of player, regardless of whether I think it's a strong game or not.

Q: Finally, how do you see the role of a Game Ambassador evolving over the coming year and beyond? Do you expect it to become a more established part of the industry landscape?

A: The role will continue to grow as we take on new responsibilities, partnerships, and opportunities. As the industry evolves, I believe positions like this will become even more integral to connecting companies, partners, and players.

Image credit: Casino Guru News