Gerard Busom: “AI provides developers with a player-first competitive edge”

We sit down with Gerard Busom, Senior Account Manager for LATAM at Amigo Gaming, with whom we discuss the ever-changing landscape of game development in the iGaming industry, the success of recent releases such as Frozen Crown, and Skull Coins, and what the roadmap for the company holds. More importantly, Busom talks about how artificial intelligence and machine learning should be embraced by game developers who seek to follow player preferences as they emerge, securing a competitive edge. Read the full conversation with Busom below.

Q: Gerard, let’s start with where Amigo Gaming is today and are you happy with the outlook for 2024?

Amigo Gaming is in a very strong position today. We have experienced significant growth over the past year. Our ability to adapt and respond to market demands has been a key factor in this success.

As for 2024, I am very optimistic. We have a well-defined roadmap that includes the launch of several new slots designed to appeal to a wide range of players. These new additions not only feature high-quality graphics and innovative game mechanics and new type of games but they also incorporate features that promote player retention and engagement.

Q: What do you reckon the biggest successes in 2024 for your company have been?

In 2024, our company has achieved significant successes, including the launch of innovative titles such as "Frozen Crown" and "Skull Coins," and expansion into emerging markets like LATAM and Asia. Additionally, we have established strategic collaborations, optimized the mobile experience, and enhanced our loyalty programs. These efforts have strengthened our position in the online gaming industry and improved player satisfaction and retention.

Q: The iGaming landscape has been changing a lot – from consumer demand to regulatory guidelines. What have been the biggest challenges for Amigo Gaming so far?

At Amigo Gaming, we have faced several significant challenges due to the evolution of iGaming. These include adapting to changing regulations in different markets, protecting data against cyber threats, and the need innovating to meet shifting player preferences.

Additionally, integrating emerging technologies artificial intelligence, intense competition in the industry, and attracting and retaining players have required ongoing efforts. Through technological innovation, strict regulatory compliance, and a player-centric approach, we have been able to thrive in this dynamic and competitive environment.

Q: On a production level, does your company look into expanding in the use of AI and ML at a time when many studios are seriously considering implementing these technologies to boost production pace?

At Amigo Gaming, we've implemented Artificial Intelligence (AI) technologies in the development of Crystal Hunters, which has been very well received in the market. However, we acknowledge that there is still much to learn about these new technologies. We are committed to continuing to explore and develop our capabilities in AI and Machine Learning to drive future projects and offer even more exciting and advanced gaming experiences for our players.

Q: Where does the use of AI leave companies – new and old – when it comes to building games that appeal to customers?

The integration of artificial intelligence in the online gaming industry has transformed how companies, both emerging and established, design and develop games to appeal to customers. AI's ability to understand player behavior enables dynamic customization of the gaming experience.

Content generation algorithms automatically create levels and challenges, reducing costs and offering a nearly limitless variety of experiences. In summary, the use of AI provides companies with a competitive edge in creating highly engaging, personalized, and adaptive games tailored to the changing preferences of players.

Q: What do you think will drive differentiation for Amigo Gaming’s titles from this point on?

To differentiate Amigo Gaming's titles in the online slot market, constant innovation in design is required, including the use of emerging technologies and the creation of engaging themes. Implementing innovative gameplay features and customizing the player experience is essential, along with an unwavering focus on product quality and integrity. In summary, Amigo Gaming must focus on creativity, adaptability, and excellence in all aspects of its games to stand out in the industry.

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