Exploring iGaming trends: an overview of what to expect in 2024

Staying ahead in the dynamic world of iGaming requires a keen understanding of emerging trends and market dynamics. Sometimes operators and service providers need a comprehensive overview of what to expect in the coming year (or even better, in the next one to three years) to effectively strategize.

Based on surveys conducted with online casino operators and gaming content developers, we are happy to share a report with key trends shaping the iGaming landscape. Contributors to the report include prominent names such as Caleta Gaming, Macaw Gaming, SKILROCK, Turbo Games, Amigo Gaming, 3 Oaks Gaming, and Gamzix, among others.

Here are some of the main takeaways:

New game formats are in high demand.

With players, particularly younger demographics, gravitating towards fast-paced gameplay and innovative mechanics, the demand for crash games continues to rise. A significant portion of players aged 25-34 are showing interest in crash games, with 75% of developers surveyed either offering or planning to introduce such games.

Sports betting will continue to grow.

The online sports betting market is ona trajectory of steady growth, with projections indicating substantial revenues by 2027. This should come as no surprise; sports betting has widespread appeal, with large portions of the global population participating in some form of betting annually.

We’ll see more and more VR integration.

Virtual Reality (VR) is increasingly penetrating the online casino and esports scene, offering an immersive experience that removes borders between spectators and participants. As VR technology enhances the excitement of esports events, the esports betting market is expected to see significant expansion in the coming years.

New technologies will become more and more influential.

Artificial Intelligence (AI) continues to play a pivotal role in enhancing various aspects of online casinos, including security, personalization, and responsible gaming policy. Additionally, new advances in blockchain technology are offering innovative solutions and reshaping the iGaming landscape, with cryptocurrency adoption becoming increasingly prevalent. At the current rate of technological development, we can see a future where AI, VR, AR, and blockchain all play huge roles in the realm of iGaming.

Prominent Markets.

Regulated markets in Latin America, Asia, and Africa are emerging as key locations for iGaming expansion, with a significant number of operators focusing on these regions for growth opportunities. All of these markets have strategic importance for the entire industry, and the opportunities that they hold for industry players are quite impressive.

Key points that should be in the focus of attention in 2024

Responsible gaming and safer gambling strategies, with a focus on still delivering quality gaming experiences, are paramount for sustainable industry growth. The introduction of new game types remains crucial for attracting and retaining players, facilitated by partnerships with gaming content aggregators.

Additionally, mobile-first gameplay continues to gain prominence, catering to players' preferences for convenience and accessibility — around 80% of players are committed to using their mobile devices.

The first rule of any business is to know your audience. Each niche has its own audience, and if anything, the iGaming industry is more unique than any other — which is why it is recommended to survey your clients and partners to find out what insights they could share, how they behave and what they expect.

Whether launching new projects, expanding into new markets, or refining business strategies, these insights serve as a valuable resource for navigating the evolving iGaming landscape.

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