Yggdrasil teams up with BetArabia as MENA expansion continues

• Yggdrasil has expanded in the MENA region through an important local tie-up
• BetArabia is the only licensed online casino in Lebanon presently
• Both companies are hoping to strengthen their local presence and achieve stronger engagement and retention

Yggdrasil, a tier-one supplier of casino games, has teamed up with BetArabia, the only licensed operator in Lebanon, and has thus expanded the company’s presence in the MENA region. Moving forward, BetArabia players will have access to a variety of excellent titles, among which are Vikings and the Golden Fish Tank series.

BetArabia welcomes Yggdrasil’s titles for the very first time

Yggdrasil will bring both its original games but also offer access to the YGG Masters studio partner program, which presently numbers 13 hand-picked suppliers who develop some of the industry’s most innovative and engaging games.

The upshot is that the BetArabia online casino will get an outstanding variety of tremendously fun games that feel rewarding across the board. Yggdrasil Commercial Director Jose Kadala has welcomed the opportunity to see the new partnership form, remarking on the MENA region’s importance for the company.

"This collaboration marks an exciting step for us as we enter the Lebanese market for the first time," Kadala added. He was joined by Yggdrasil Client Success Manager Olga Degtiareva, who was of a similar mind. BetArabia hosts the nation’s most successful games, she explained.

"I'm excited to be part of this partnership and the journey ahead in the MENA market," Degtiareva wrapped up.

As to BetArabia, the company's Chief Operational Officer, Tigran Geghamyan, said that Yggdrasil has brought world-beating games to the BetArabia portfolio, allowing the operator to make its market offer more appealing to customers.

Yggdrasil maintains partnership and development momentum

"This is a new standard, and we are proud to lead it. A huge thank you to our brilliant teams and to Yggdrasil for making this possible. This is just the beginning; the future looks thrilling," Geghamyan said.

In the meantime, Yggdrasil has also been reaping successes elsewhere as a brand. The company launched a very successful Vikings Go to Olympus slot game, inspired by the Vikings Go Berzerk franchise.

Yggdrasil also expanded in the United Kingdom with Rank Group in February and Bally’s in March.

Image credit: Yggdrasil