Wazdan deploys content with Bally’s Interactive

Bally’s Interactive will receive another content boost through a new partnership with Wazdan, which will deploy the supplier’s portfolio of games with the help of Relax Gaming. The content will first arrive on Vera&John, one of Bally’s Interactive’s online gaming brands.

The portfolio features a number of options, including Hot Slot: 777 Rubies and 9 Coins, which will be available to more players as a result of this tie-up. Vera&John audiences will access some of Wazdan’s unique and dedicated solutions, such as Cash Infinity, Collect to Infinity, and Hold the Jackpot, all three of which are dedicated features and experiences for the company.

Bally’s Interactive will leverage the new content in several markets, benefiting from the fact that both Wazdan and Vera&John are well-established brands and have the necessary licensure to deploy their products across a number of geolocations.

Vera&John is licensed by both Spelinspektionen (as is Wazdan) and the Malta Gaming Authority, giving the brand a significant breadth of operation. Commenting on this partnership opportunity, Wazdan CCO Andrzej Hyla said that the chance to team up with Bally’s Interactive was a welcome one for the company, and that the supplier was looking forward to working with the entire portfolio of brands under Bally’s umbrella.

"Vera&John have an especially strong foothold throughout Europe, a core market for us, and we’re confident their player base will love our titles – we look forward to a strong, successful future with Bally’s," the executive added, praising the qualities and reputation of the Vera&John brand first and foremost.

Bally’s Interactive was similarly keen to see a new iGaming partner join its ranks and add to the constantly growing portfolio of options found there for players to enjoy. Bally confirmed that the company is expecting Wazdan’s games to prove real hits with its own gaming audiences, as the games have already conquered players worldwide.

Wazdan has also achieved other significant milestones over the past weeks and months. The company launched its content portfolio with Caesars Sportsbook & Casino in Ontario, Canada, and around the same time, it joined 32Red in the United Kingdom, providing both prominent operators with added value through excellent games and mechanics.

Image credit: Wazdan