The fast-growing iGaming content provider, 7777 gaming, hit a major milestone earlier this week.
The company confirmed it has officially joined the European Lotteries (EL) Association, the largest and most representative lottery and gambling sector organization in Europe.
The latest achievement complements 7777 gaming's expansion and, at the same time, marks a major step in the company's growth plans within the regulated lottery sector.
7777 gaming has an ongoing goal of becoming a go-to provider not only for the online casino vertical, but within the digital lotteries sector.
Through its latest membership with the European Lotteries Association, the company is getting closer to achieving this goal.
Asya Raykova, 7777 gaming's Partnership Manager, expressed the company's excitement with the most recent achievement, Casino Guru News learned from a press release.
"With more than 20 years of experience, we are confident that together with the EL network we can deliver a tailored, modernized digital approach that meets the unique needs of every lottery," she said.
Moreover, Raykova pointed out: "We strongly believe that a modern lottery is not about luck - it's about trust, technology, and engagement."
Becoming a member of the European Lotteries Association, 7777 gaming will help drive digital transformation and innovation by joining forces with lottery operators on the Old Continent.
At the same time, the company will promote responsible gambling initiatives.
Notably, the membership also reaffirms 7777 gaming's dedication to regulatory compliance and trusted partnerships, while enabling it to engage with lottery platforms across Europe.
In December, 7777 gaming complemented its LatAm expansion via a deal with Casino Atlantic City.
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