Stake’s Head of Affiliate Marketing talks about iGB Affiliate as new edition approaches

• Stake’s Head of Affiliate Marketing, Wasim Khan, spoke to Clarion Gaming about the upcoming IGB Affiliate Barcelona
• The event will once again focus on important topics in the industry, with regulation and AI taking precedence
• In the meantime, Stake hails iGB Affiliate as one of the best platforms to connect and strategize about the future, not least because of its timing and diversity of attendees

The popularity of IGB Affiliate Barcelona is growing, with Stake’s Head of Affiliate Marketing, Wasim Khan, excited about the opportunities that the event would present in 2026. Khan said that iGB Affiliate was an important place where alliances are forged.

"It gives us face-to-face time with existing partners to deepen trust-based relationships, negotiate commercial terms, and map growth plans. It’s also a proven source of new, high-quality partners. Success for us is having a strong pipeline of the right affiliates, a number of signed and scalable deals, as well as clear follow-ups that convert within the quarter."

Khan further added that iGB Affiliate was one of the most efficient formats in the industry, allowing companies in the sector to achieve their stated objectives and benefit from attendance.

It is not just about the big players, Khan argues, adding that iGB Affiliate has served as a place where niche and fresh affiliates also attend, which has been an important part of Stake’s strategy. The timing of the gathering is also very important, he adds:

"January lets us align calendars early, lock Q1–Q2 campaigns, and move quickly on new opportunities. It’s a great time to set momentum and build confidence for the year ahead."

Khan is also aware of what the most important discussions will be about, citing the growing importance of regulation and the full-on migration by brands towards licensed models in national jurisdictions. Apart from this, Artificial Intelligence will continue to dominate as it reshapes existing operations for companies.

Latin America beckons to Stake, where opportunities synergize with the company's strategy

Regional expansions are already planned, with Latin America a frontier that Stake is very much interested in. Local preferences center around sports experiences, such as the UFC and soccer, which are already areas where Stake excels, Khan notes.

"We are going to Barcelona with an agenda to meet with our partners face-to-face, negotiate smart, scalable deals, and open new opportunity streams — that’s what we’re there for," he adds, commenting on the upcoming iGB Affiliate 2026 meet-up.

With an expanded format, iGB Affiliate is set to sprawl on 17,815 sqm, or a 19% increase from 2025, with the event determined to maintain its growth trajectory.

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