Following a buoyant first quarter, Sportradar has now announced that it is further expanding its global reach through a tie-up with the Brazilian Ministry of Sports. The pair has signed a Technical Cooperation Agreement, which will help bolster the integrity of sports betting in the newly-fledged industry in the country.
Brazil introduced sports betting officially on January 1, 2025, and has been strengthening the safeguards related to game integrity as well as consumer protection. The latest tie-up with Sportradar is a clear example of both.
The Ministry and Sportradar will introduce joint initiatives to combat match-fixing and uproot match-fixing, as Brazil is poised to be one of the largest legal gambling markets worldwide, making it doubly important to ensure that there are guardrails in place to help avoid letting the market slide into anarchy.
Commenting on this new tie-up, Sportradar EVP, Integrity and Regulatory Services, Andreas Krannich, said that establishing the partnership with the Ministry of Sports was an important milestone in strengthening sports integrity in the country.
"As a global integrity leader, leveraging cutting-edge technology to prevent and combat match-fixing, we believe that protecting competitions requires coordinated action between the public and private sectors," Krannich added.
Sportradar will offer the Brazilian Ministry of Sports a specially prepared report that will flag suspicious activity that surrounds certain sports betting contests and sports events in the country. This will be facilitated through Sportradar’s award-winning Universal Fraud Detection System (UFDS).
Sportradar will also provide ancillary services, such as training staffers at the Ministry to ensure that they have a better understanding of how to spot match-fixing themselves and what the best course of action is when dealing with such cases. A workshop dedicated to this purpose is due to take place today.
"Through this collaboration, Sportradar continues to reaffirm its commitment to a more transparent and safer sports environment for the athletes and all the stakeholders involved in Brazilian sport," Krannich wrapped up.
Image credit: Unsplash.com