Sportradar and kwiff extend and expand existing partnership

The only sports betting app that offers super-charged betting services, kwiff, announced it extended and expanded its existing partnership with the leading sports technology company, Sportradar. Details regarding the new collaboration emerged Monday and see kwiff continue to benefit from Sportradar's pre-match and live score data. Additionally, the sports betting app which is regulated both Internationally and in the UK, will retain its access to content solutions supplied by Sportradar such as Live Match Trackers.

kwiff confirmed that its partnership with the leading global sports technology company was extended through 2025. The latest collaboration further solidifies the successful partnership between the duo. At the same time, the deal reaffirms Sportradar's position as a leading data and content supplier.

Besides the partnership extension, kwiff confirmed that it also expanded its agreement with the sports technology company. This saw the super-charged betting app gain access to Sportradar's efootball content. Accessing the sports technology company's eleagues betting content, kwiff strengthened its offering. Ultimately, with this addition, the company anticipates engaging with new audiences and delivering exceptional new sports betting experiences.

Charles Lee, kwiff's CEO, was excited about the extended deal with Sportradar. "Sportradar has been a fantastic partner for us over a number of years and I’m very happy to expand our relationship," he explained in a statement. Additionally, Lee spoke about the exceptional content and data Sportradar offers which complement kwiff's platform and sportsbook perfectly. In conclusion, Lee said: "We are always striving to improve our entertaining, personalized experience for our players and Sportradar’s content builds on that mission."

Founded in 2015, kwiff is on a mission to revolutionize the betting sector. The platform not only promises exceptional sports betting experiences but also offers different casino games, including slots and live casino titles.

Recently, Sportradar confirmed a senior-level appointment, strengthening its growing team of experts. Back in December, the company confirmed it hired Jim Bombassei for the role of Senior Vice President, Investor Relations and Corporate Finance. The SciPlay and Viacom executive brought extensive experience and a unique skillset which made him an invaluable addition to Sportradar's C-suite.

Image credit: kwiff