SOFTSWISS refreshes visual identity, reveals new positioning

• New positioning and refreshed visual identity highlights SOFTSWISS' response to changes in the iGaming global market
• After starting as a software provider, the company has overhauled its offering, becoming a strategic technology and growth partner to companies in the sector
• Ivan Montik, SOFTSWISS’ Founder, comments

SOFTSWISS, a company with nearly two decades of experience in powering iGaming operators with technology and solutions, has introduced new positioning and a refreshed visual identity.

The company responds to trends in the iGaming vertical

In the SOFTSWISS iGaming Trends reports, the company identified three structural shifts impacting the gambling industry in the last five years.

SOFTSWISS identified a growing market fragmentation primarily driven by local regulation, as well as greater operational complexity for gambling operators and a shift in focus from transactional vendor relationships to long-term partnerships built on core values like trust, expertise and reliability.

In response to those trends and changes reshaping the iGaming vertical, SOFTSWISS evolved from a software provider to a strategic technology and growth partner.

Ultimately, the company’s products stand out not only with reliability and scalability but ensure compliance with regulated markets.

Backed by teams of experts, SOFTSWISS’ services enable gambling operators to launch, grow and expand sustainably.

Ivan Montik, SOFTSWISS’ Founder, commented in a statement saying: "As iGaming becomes more regulated and more complex, operators need much more than technology alone. They need a partner that understands regulation, brings operational expertise, and supports sustainable growth over the long term."

Moreover, Montik pointed out: "Our updated positioning doesn't change who we are – it simply reflects the company we've become and the role we already play for our partners."

Despite the new positioning and refreshed visual identity, technology remains at the core of SOFTSWISS’ strategy.

Operating for 17 years, the company has maintained a staggering 99.999% platform uptime, supporting more than 1,500 partner brands across the globe.

Earlier this year, SOFTSWISS introduced its Prediction Markets solution, enabling its partners to enter the popular event-based category.

Image credit: SOFTSWISS