SOFTSWISS launched a campaign leading to NEXT Valletta to raise awareness for its full portfolio

• SOFTSWISS has used the recently concluded NEXT Valetta industry meeting to boost awareness for its diverse portfolio of solutions.
• The company launched the campaign ahead of the event with a post by CMO Valentina Bagniya, which was taken up by employees across the company’s divisions working on the Sportsbook, Game Aggregator, and Prediction Markets Platform
• The campaign caught the eye of Pierre Lindh, NEXT.io Co-founder and Managing Director, who welcomed the highly original approach

SOFSWISS used the opportunity of the recently-concluded NEXT Valletta 2026event that took place on May 27-28 to launch a new campaign designed to shift attention away from the company’s highly-popular and well-established Casino Platform and raise awareness for its equally accomplished Sportsbook, Game Aggregator, and Prediction Markets Platform solutions.

SOFTSWISS wants people to know about its Sportsbook, Game Aggregator, and Prediction Markets Platform

SOFTSWISS addressed this by coming up with "the most advanced marketing technology available: people noticing things," and, as the company puts it, it worked.

To help set the scene, Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, who just won the Casino Guru Awards in the Woman Leader of the Year category, published a LinkedIn post in which she spoke about how SOFTSWISS had approached its product lineup in the public, calling this approach "too elegant."

",For SOFTSWISS, the Casino Platform is a strong and commercially important association, but it is not the full picture. We wanted to make our wider product lineup more visible in a way that felt simple, human, and memorable. The Sportsbook, Game Aggregator, and Prediction Markets all play an important role in how we support our partners’ growth, and we wanted people to notice them. And they did – so it worked," Bagniya noted.

This message was quickly taken up by employees across the marketing, business development, product, and leadership teams, who shared photos of themselves and drew attention away from SOFTSWISS’s Casino Platform to raise awareness of the other equally powerful and impactful solutions developed under the company’s banner.

The campaign eventually culminated on May 27 at NEXT Valletta 2026, where more than 50 people held signs highlighting SOFTSWISS’s Prediction Markets Platform, Game Aggregator, and Sportsbook solutions, sharing the message directly with thousands of iGaming and industry executives and insiders.

What started as a LinkedIn post caught the industry’s influential stakeholders’ attention

The campaign made a lasting impression on none other than NEXT.io Co-Founder and Managing Director Pierre Lindh, who welcomed the original approach the company showed in developing and executing its marketing message:

"SOFTSWISS brought one of the most memorable activations we've seen at NEXT Valletta. Rather than relying on standard exhibition presence, they turned product visibility itself into the campaign, and it resonated across the floor. The message captured exactly what smart conference marketing should do: make people stop, smile, and remember. It's a great example of how brands can use an industry event as a genuine communication platform."

The Prediction Markets Platform is SOFTSWISS’s newest addition to its ever-expanding lineup of powerful, industry-focused solutions that enable partners to turn their ideas and business plans into tangible realities.

Image credit: SOFTSWISS