SOFTSWISS has created a new executive position focusing on AI innovation, with the company announcing Denis Romanovskiy as its first Chief AI Officer. This is part of a broader trend within the company, emphasizing the new technology and its own commitment to leveraging it to enhance its own performance.
Romanovskiy will oversee the implementation and impact of AI on enterprise technology, productivity, and competitive differentiation. He will be tasked with leveraging the company’s AI platform to effectively scale the technology and integrate it into SOFTSWISS’s core processes.
Commenting on his appointment, SOFTSWISS Founder Ivan Montik said: "The creation of the Chief AI Officer role is a reflection of how critical artificial intelligence has become to the future of technology. AI is transforming how we build products, how businesses operate and how value is created. By investing early in a unified AI platform and dedicated leadership, SOFTSWISS is positioning itself at the forefront of this shift."
The newly-appointed CAIO is no chance pick either, as he previously spent five years as the company’s Deputy Chief Technology Officer, a position that has undoubtedly prepared him for the newly-minted post.
He has similarly held senior roles at EPAM Systems and Wargaming.net, making him a well-seasoned technological veteran with a clear understanding of the iGaming industry.
Romanovskiy welcomed the appointment himself and said that he was excited to take up this new position.
"Our focus now is on making AI a trusted, governed, and economically efficient capability that delivers measurable productivity gains across every part of the business," he added.
SOFTSWISS is presently exhibiting at ICE Barcelona 2026.
Image credit: SOFTSWISS
