SOFTSWISS builds Alfa Romeo 4C at SiGMA Central Europe 2025 to celebrate 100th brand launch

• SiGMA Central Europe 2025 played host to one of the most original activations in the industry’s history – the building of an Alfa Romeo C4 racing car
• The activation, hosted by SOFTSWISS, served as a visual aid of how SOFTSWISS focuses on robust and methodical processes to achieve success, much like its "pit-stop crew" worked to bring the car to life on-site at the event
• The car was finally handed over to Lottu Chief Business Officer Hugo Baungartner, a valued company partner

The recently concluded SiGMA Central Europe 2025 was a remarkable event in both breadth and scope, and it was also the place of one of the most intriguing activations a company has mustered during a live event – the assembly of a live-built Alfa Romeo C4 racing car, which the SOFTSWISSpit-stop crew put together, stirring excitement and also demonstrating the core principles of the company and robust processes that go in running SOFTSWISS.

SOFTSWISS celebrates its 100th brand in 2025 in style with Alfa Romeo C4

Much like building a high-performance racing car, SOFTSWISS is rigorous and methodical about its own internal processes, which have allowed the company to continually scale its product offer and innovate.

The activation coincided with a special milestone for SOFTSWISS during the exhibition – the launch of the 100th brand in 2025, with the keys to the assembled Alfa Romeo C4 handed over to Lottu Chief Business Officer Hugo Baungartner, a valued company partner.

The ceremony was attended by SOFTSWISS Founder Ivan Montik, who personally handed over the keys and had a few words to share about the firm’s journey as well as the clever activation itself:

"I’ve always been drawn to speed and precision – values that connect both racing and iGaming. Over the past few days, our team and partners have literally built this car together, piece by piece. Today, we’re thrilled to welcome our 100th brand powered by SOFTSWISS this year through the Game Aggregator – and it’s especially meaningful that this brand comes from Brazil. Brazil has become one of the most dynamic markets for iGaming – full of energy, creativity, and passion – much like racing itself."

Baungartnerwas no less excited on the occasion, celebrating the fact that Lottu was a proud partner of SOFTWSISS. He hailed the company as one that stands for quality, innovation, and reliability, and pointed out that those are the same values espoused by the Lottu team itself.

"This Alfa Romeo is a symbol of our shared pursuit of excellence and collaboration, and we’re excited to continue working together," Baungartner added, leaning into the symbolism of the activation. The ceremony also featured other SOFTSWISS dignitaries and insiders, including Head of SOFTSWISS Game Aggregator Tatyana Kamiskaya and Olga Resiga, Chief Business Development Officer.

Image credit: SOFTSWISS