Soft2Bet secures entry into Danish iGaming market

Soft2Bet has made history by announcing the first launch of one of its brands in the Danish iGaming market. This will allow the company to significantly increase its presence in the Nordic region with the addition of Betinia which has received an official go-ahead from the Dutch Gaming Authority (DGA).

Thanks to this, gamblers in Denmark will have access to a brand that is marked by its own distinct style and that provides consumers with both a robust sportsbook and online casino products. Soft2Bet has invested significantly into its brand to ensure that it stands out by virtue of its overall user interface, functionalities, and variety offered to players.

The online casino product already offers more than 2,100 games along with 41 providers. Betinia.dk covers slot, jackpot, table game, and live casino experiences and is committed to delivering on even more features and gameplay options as it progresses through the Danish market.

Soft2Bet Head of Country Teams Peter Christian Noer has welcomed this opportunity and said that the entire team was very pleased to see the brand expand into yet another market in Europe and the Nordic region. He added:

"We now operate the Betinia brand in both the Danish and Swedish market under local licenses with cutting-edge technology adapted to the specific regulatory requirements and designed to provide an engaging, yet safe gaming experience for our users."

In the meantime, the company is equally confident in the value of its sportsbook product, which includes football, tennis, volleyball, NFL, esports, baseball, ice hockey, MMA, and many other disciplines coveted by sports fans in Denmark. The Betinia product is available 24/7 and the brand’s offer is fully aligned with the existing Danish Gambling Act and DGAguidelines.

As such, players need to go through a quick and streamlined MitID verification process introduced to ensure that only consumers of the legal age are able to access gambling products. Betinia is also hoping to strike home with players on the market through the use of unique gamification solutions designed to create brand-new experiences that help the brand stand out in the market.

The company uses a dedicated loyalty program that allows players to participate in the Betinia Coins System and explore its rewards as they progress.

Image credit: Soft2Bet