SKS365 and Sportradar ink new multi-year partnership

The famous and trusted international betting and gaming operator, SKS365, announced a new partnership with the leading sports technology company that stands at the intersection between sports, betting and media, Sportradar. Unveiled last week, the new collaboration will see SKS365's leading bookmaker, Planetwin365, deliver new experiences for its customers.

Under the terms of the new multi-year partnership, Sportradar will help enhance the betting experiences for Planetwin365 customers. According to a statement released by SKS365, this will be achieved via a "full-entertainment package."

Stefan Debus, Sportradar's Senior Director Audiovisual Global Commercial, shared his excitement about the deal. "This agreement builds on our long-standing relationship with Planetwin365 and will help them create an immersive betting experience for customers old and new," he said.

Debus added that delivering new streamed content powering the operator's mobile app and website will help boost fan engagement. At the same time, he acknowledged that the full entertainment package provided by Sportradar for Planetwin365 will help bettors make "informed betting choices as the betting action unfolds." Finally, Debus said: "Streaming services for retail, will allow each shop to customize their own content, creating a bespoke service with knowledge of their unique customers in mind."

Annually, Planetwin365 covers tens of thousands of events within different professional sports. Fans of soccer that use the bookmaker can benefit from some 8,000 events each year. Such events include the Champions League qualifiers, Copa del Rey, the Spanish Super Cup, as well as Italian Serie C and the Bundesliga, among other global soccer competitions that are not available via traditional television.

What's more, Planetwin365's sports betting and live streaming platform delivers plenty of action for tennis fans. Overall, it offers more than 20,000 tennis events annually. Additionally, fans of basketball will also find the platform appealing considering that it offers 13,000 basketball events every year. Besides the NBA, the platform features content from the European and the Chinese league. Last but not least, Planetwin365 also offers live streaming for hockey, as well as volleyball.

Troy Cox, SKS365's Chief Commercial Officer, was similarly excited about the deal saying that watching live sports events is an inseparable part of the gaming experience. "The agreement with Sportradar allows us to complete our offer with over 40,000 live events every year and put at the players' disposal an integrated entertainment product which is set to satisfy the needs of all types of customers," he outlined.

Citing preliminary analysis, Cox said that covering live events was already identified as a game changer and an activity that is favored by bettors. Finally, he said: "For this reason, we are also developing the necessary technologies to make the gaming experience even more interactive both on our shops and online, following our omnichannel approach."

Image credit: SKS365