SIS strengthens presence in Africa through Bitville Gaming deal

Sports Information Services (SIS), the renowned global supplier of betting content, announced it joined forces with the leading lottery and sports betting solutions provider, Bitville Gaming. Details regarding the new collaboration emerged earlier this week with SIS confirming it agreed to deliver its premium racing content.

As a result of the new deal, Bitville Gaming will gain access to more than 65,000 horse and greyhound racing events annually. The deal encompasses Numbers Draws and round-the-clock Competitive Gaming products such as eSoccer and eBasketball from SIS. Moreover, Bitville Gaming will also gain access to the company's "original 49’s live draw, with fixed odds betting on live numbers draws," as announced in a statement released by SIS.

Currently, Bitville Gaming has a strong presence in the regulated gambling sector across Africa. The company is recognized as a leading business-to-business (B2B) supplier that provides solutions, platforms and content for lotteries and betting operators.

As noted, under the deal with SIS, Bitville Gaming will significantly strengthen its offering. At the same time, SIS will benefit from propelling the reach of its quality products, allowing them to reach betting operators across Africa.

Andrew von Hoesslin, Bitville Gaming's CEO, shared his excitement on the matter. "We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products," he revealed. Last but not least, the company's CEO pointed out: "From racing to competitive gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences."

Joe Andrews, SIS' Head of Sales – Africa, shared the positive vibe and spoke about the company's ongoing efforts in Africa. He said that the deal with Bitville Gaming will help SIS expand its presence in many regulated gambling markets in the country.

What's more, Andrews pointed out: "Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment." Finally, the executive said: "The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region."

In April, SIS extended its agreement for coverage of Spanish horse racing via a collaboration with the leading horse racing organization in the country, Asociación de Hipodromos Españoles.

Image credit: SIS