The leading global supplier of betting content, Sports Information Services (SIS), announced it expanded the reach of its quality eSoccer portfolio thanks to a newly signed partnership.
Earlier this week, the company confirmed that it agreed to deliver its eSoccer portfolio for its long-term partner and leading betting and gaming operator, bet365.
Under the terms of the new landmark collaboration, the operator will benefit from the supplier's innovative and popular product, proven to boost revenue and engagement.
Per the new agreement, bet365 will gain access to SIS' complete suite of H2H Global Gaming League eSoccer matches.
Strengthening its offering and delivering new betting opportunities, the operator is expected to retain existing customers and engage with new clients.
At the same time, the supplier's eSoccer solution is proven to help operators maximize engagement and margin, paving the way for bet365's further growth.
Paul Witten, Sports Information Services' Managing Director EMEA, shared his excitement about the latest collaboration in a statement.
"We are very pleased to launch our eSoccer product as part of our long-term partnership with bet365," he revealed.
Finally, Witten pointed out: "It is evident that customers have taken to our fast-paced, highly competitive short-form action and engage with the many available betting opportunities and we expect this to continue with the integration of our complete Competitive Gaming offering across regulated markets."
The collaboration with bet365 comes on the heels of another important partnership announced by SIS recently.
In May, the company bolstered its presence in Africa through a deal with Bitville Gaming, a leading operator for the region.
Through the partnership with bet365, SIS will help expand the reach of its Competitive Gaming offering.
The landmark deal will see the operator leverage the supplier's eSoccer portfolio within all regulated markets where it operates.
As a result, bet365 will deliver more than 150,000 events for customers of its online platform.
Currently, SIS' H2H Global Gaming League is the only Competitive Gaming product that matches the Gold Standards from the Esports Integrity Commission (ESIC).
This accreditation is a testament to the quality of the product from SIS, highlighting the company's dedication to safety and integrity.
Earlier this year, SIS extended its agreement with Spain's leading horse racing organization, AsociaciĆ³n de Hipodromos EspaƱoles.
Thanks to that collaboration, the company will continue to cover more than 500 horse racing fixtures per year from the country.
Image credit: SIS