SiGMA details upcoming North America event in September

• SiGMA North America is set to return before long in Mexico City
• The September event will feature thousands of delegates and hundreds of speakers
• After SiGMA North America, there will be an opportunity to explore the affiliate retreat

SiGMA North America 2026 is set to arrive in Mexico City on September 1-3, with 4,000 delegates expected, along with 1,000 operators, 150 speakers, and 200 exhibitors and sponsors.

SiGMA North America heads for Mexico City in September

SiGMA North America is planned as a counterpart to BiS SiGMA South America in Brazil and becomes a second meeting point in the Americas, offering greater regional insight, networking, and business opportunities.

The event’s business focus will revolve around the Centro Banamex show floor over two days, where delegates can attend product demos, meet suppliers, operators, and affiliates, and see various technological solutions showcased, along with access to a VIP Lounge.

The hosts are also keen to present some of the most worthwhile panels and discussions that will be part of the event’s conference agenda, including The Role of Global Operators in Mexico’s iGaming Market. This panel will include Victor Arias, Vice President at ARRISE; Cristhian Gomez Villa, Managing Director of Emerging Markets at Betsson; and Germán Sarmiento, Country Manager at Betcris.

There is also Predictive Play: The Future of AI Personalization, which similarly addresses an important topic. Mauricio Soto, Head of Expansion for LATAM at Optimove, and Javier Troncoso, Co-Founder and CEO of InsightPlay.ai, will both be part of the panel.

On Day 2, the spotlight will turn to Affiliate Marketing in 2027: AI, Data & Personalization. A keynote panel will be delivered by Fernanda Figueroa, Head of Affiliates and Tier 3 Strategy at 1win Partners. Day 2 will also address some of the most pressing topics that Mexico faces regarding its iGaming industry, with one of the important panels being The Identity Battle in Mexico: Growth, Fraud and KYC in a Market of 8 Million Players.

The event, though, features other key aspects that will make delegates feel right at home and witness more innovation and regionally relevant conversations, with the SiGMA North America Awards held on September 1 and the SiGMA Pitch event focusing on showcasing innovative startups before investors and industry leaders.

Following SiGMA North America, interested parties may attend the Affiliate Retreat in Cancun running from September 4-6.

Image credit: SiGMA