Seven Star Digital unveils Moneta Communications acquisition

The leading supplier of marketing services for the regulated online gambling industry, Seven Star Digital, announced the acquisition of the leading UK betting media company, Moneta Communications. On Thursday, Seven Star Digital, a OneTwenty Company, revealed that by acquiring the owner of Horseracing.net and Bettingodds.com, it plans to boost its global growth strategy.

"Today the business announced it has acquired Moneta Communications Limited, a pure-play performance marketing business focused on publishing sports betting content for the UK, Irish and North American markets," reads a statement released by Seven Star Digital on October 13, 2022.

Besides boosting its growth, the new acquisition seeks to expand the company's presence into leading gambling markets such as the UK. Currently, both Bettingodds.com and Horseracing.net have a strong presence in the sports betting content market in North America, as well as the UK and Ireland.

Bettingodds.com is famous for its odds that help bettors in the UK, Africa and North America. On the other hand, Horseracing.net serves customers online by offering unique content for the horseracing industry. Overall, the website has more than 4 million visits every year from customers in the UK and around the whole world.

Seven Star Digital explained that the two websites have established a presence in the US, which is a key gambling market. The company added that it expects to expand significantly its presence and the presence of the two brands soon.

Chris Russell, OneTwenty's CEO, acknowledged that in the last 15 years, the company has developed a strong industry team of experts within the sports betting and horse racing industry. He acknowledged that seeing Moneta's Manchester team join OneTwenty's brand marks an exciting moment. In conclusion, Russell said: "Strategically, our focus is on leveraging great engagement business with our pure play performance marketing DNA."

Seven Star Digital's CEO, Jack Lodge, added that acquiring Moneta Communications will help the company solidify its presence in the UK market. He said: "The UK has been the foundation of Seven Star Digital's success over the last five years and by bringing Moneta onboard, we can expand our UK presence, particularly in the sports betting market." Last but not least, Lodge predicted that Seven Star Digital's experience within the industry will help fuel the growth of Moneta within the competitive regulated gambling market.

Founded in 2016, currently Seven Star Digital is a leading supplier of acquisition and marketing services for the growing online gambling industry.

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