SBC Summit Tbilisi turns its focus on Eastern Europe and Central Asia

• SBC Summit Tbilisi has outlined its agenda for the 2025 edition of the event
• The gathering focuses on the markets in Eastern Europe and Central Asia
• SBC Summit Tbilisi seeks to tackle some of the main challenges and expand stakeholders' knowledge on crucial trends

As SBC Summit Tbilisi 2025 is preparing to take off, a huge part of the event will focus on the Eastern European and Central Asian regions and their respective industries.

Bringing some of the most accomplished professionals from the sectors across these geographies, attendees can expect a must-attend event for anyone who is already present locally or intends to break ground into the market.

The SBC Summit Tbilisi 2025 is co-hosted with SMH Global, a Georgia-based company, and will be taking place at the Sheraton Grand Tbilisi Metechi Palaceon October 15-16, 2025. SBC Founder and CEO Rasmus Sojmark has welcomed the event taking shape with such esteemed partners:

"We’ve worked closely with SMH and a group of local experts who really understand the region to shape this agenda. They know how to connect with Eastern European players, why crypto has taken off in gaming here, and how sports icons influence the way fans engage. It’s their stories and expertise that make the program in Tbilisi so valuable."

Taking place over two days, the event will feature prominent discussions. Day One will examine the realities of entering and growing in Eastern Europe and Central Asia. The day will focus on what it takes to win players over from a marketing perspective as well as navigate the complex regulatory landscape across the region, paying attention to GDPR, taxation, responsible gambling rules, and more.

The discussions will also focus on analyzing player expectations and regional preferences that can help businesses integrate solutions to help them become more competitive. Day One will also feature an honest discussion about the role of cryptocurrency in the iGaming sector locally.

Then, there is Day Two, which will explore how athletes and sports icons can influence fan communities, as well as boost responsible play and help brands be seen as trustworthy actors. Discussions will also focus on the rise of esports and fantasy sports as well.

"For me, the real value of this agenda is its practicality. Delegates will leave with ideas they can put into practice across Eastern Europe and Central Asia. Just as importantly, it’s about looking ahead, thinking about the region’s future role in the industry and how businesses can start preparing for it today," Sojmark said, wrapping up.

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