SBC Summit Tbilisi 2025 to focus on localization, compliance, and innovation

• SBC Summit is heading for Tbilisi, Georgia, to talk about the markets in Eastern Europe and Central Asia
• The event is co-hosted with SMH Global and will take place on October 15-16, 2025
• There will be numerous panels addressing the hottest topics relevant to the industry’s present and future success

As SBC Summit Tbilisi 2025 draws nearer, SBC Events has recapped some of the key things to look forward to when attending the event.

The gathering, which is hosted in collaboration with SMH Global, and which will bring together more than 2,000 industry executives, will put a strong emphasis on localization, innovation, and compliance in Eastern European and Central Asian gaming markets.

SBC Summit Tbilisi is quickly turning into the regional go-to gathering for industry insiders who wish to gain a competitive edge or come together to address the emerging regional challenges.

Among the key areas the event will be focusing on is to equip delegates with the tools necessary to steer their businesses in a direction that resonates with local audiences while ensuring compliance with regulators.

The event is similarly paying attention to the ongoing transformation of the land-based casino sector. In the meantime, SBC Founder and CEO Rasmus Sojmark has welcomed the opportunity to host this outstanding event and offer its unmatched opportunities to an international and regional audience:

"The gaming industry in Eastern Europe and Central Asia is flourishing. Of course, regulation plays a big part, but what strikes me most is the region’s strong appetite for innovation.

That’s why we’ve dedicated the opening day to helping delegates understand how to make the most of these developments, so they leave with a clear idea of how to launch or grow their business here."

The event will kick off with an opening address by Sojmark and SMH Global Founder Lasha Machavariani. The event will then focus on different panels and discussions, including:

• Eastern European Market Insights – Opportunities & Challenges in a Rapidly Evolving Landscape
• Regulating the Future: Navigating Compliance in iGaming
• The AI Evolution: Personalising Gaming Experiences at Scale
• Unlocking the Potential of the Caucasus Region – A Rising iGaming Hub
• Brick & Beyond: The Role of Land-Based Casinos Today and Tomorrow

Each of these panels sets out to address a specific hot topic that is relevant to the industry’s present and future success. A panel that would also be of interest is the Cryptocurrency Adoption in iGaming – Balancing Risks & Rewards, which will explore the adoption of digital currencies in the industry.

SBC Summit Tbilisi 2025 is not due for another couple of weeks, with the event taking place on October 15-16, 2025.

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