SBC Summit Tbilisi 2025 to be the most impactful to date

• SBC Events and SMH continue to co-host one of the most important regional events together
• SBC Summit Tbilisi 2025 is set to beat all expectations and improve on previous years’ editions
• Companies looking to break ground in Eastern Europe and Central Asia will want to attend

SBC Events is happy to confirm the return of SBC Summit Tbilisi 2025, which is due to take place in the Georgian capital on October 15-16, and reunite 2,000 senior industry professionals, as confirmed by the organization in an official press release.

SBC Summit Tbilisi prepares to be the biggest to date

The event is bringing together more than 40 exhibitors and will focus on Eastern Europe and Central Asia. SBC Events is co-hosting the gathering with SMH Global, a Georgia-based company that runs sports, sports media, and iGaming assets across Eurasia.

The gathering will be held at the Sheraton Grand Tbilisi Metechi Palace, with a focus on some of the region’s most important markets, among which are Georgia, Kazakhstan, Romania, Bulgaria, Serbia, and Armenia. Commenting on the upcoming exhibition, SBC CEO and Founder Rasmus Sojmark had this to add:

"We created SBC Summit Tbilisi to give serious operators and suppliers a direct route into some of the most promising but underexplored markets in the industry. It’s a focused, high-value event built for businesses looking for real insight, strong local partnerships, and a better understanding of how to succeed in a region poised for huge growth."

The upcoming event was also welcomed by SMH Founder Lasha Machavariani, who was similarly excited about the upcoming event and about the opportunity to see the new edition grow.

"Georgia has proven to be an ideal host, not just strategically, thanks to its business-friendly environment and location at the heart of Eurasia, but also culturally. There’s a natural sense of hospitality, openness, and energy here that makes the summit a truly unique experience for international delegates and local leaders alike," Machavariani added.

Creating opportunities for companies interested in Eastern Europe Central Asia

As SBC Summit Tbilisi is entering its third year, the gathering has established itself as a natural hub for the industry in the region.

There is also the fact that Georgia has built a robust ecosystem for such businesses to thrive, owing to "a tax-efficient business environment, supportive regulatory outlook, and location at the crossroads of East and West."