SBC Summit 2025 recaps numbers for latest edition - biggest and most international yet

• SBC Summit 2025 has wrapped its largest event to date, with a 20% jump in attendance from last year
• More than 30,000 delegates, 700 exhibitors and sponsors, and 550+ speakers attended the event
• SBC Summit 2026 is already being planned, with the dates fixed for September 29, 2026, and October 1, 2026

Following a presentation during the event itself, SBC Events is finally back with what has been achieved during the most recent edition of SBC Summit 2025.

This year’s edition was the largest and most international to date, the hosts said, adding that SBC Summit 2025 was attended by more than 30,000 delegates from 150 countries. Participation grew by 20% year-on-year, and there were more than 700 exhibitors and sponsors, along with 550+ expert speakers.

The FIL and the MEO Arena had a combined footprint of 135,000 square meters, demonstrating the venues’ hosting capabilities when handling such a large-scale event in the first place.

There was an outpouring of support following the event wrap-up from attendees and prominent industry people, hailing SBC Summit 2025 as a defining moment in industry exhibitions.

"SBC is one of the best shows in the world. At Altenar, we have clear metrics for deciding which events are worth attending, and SBC Summit stands out as one of the most prominent shows globally," said Dinos Stranomitis, Director and COO of Altenar.

JesperSvensson, CEO at Betsson Group, also added: "When there are so many people here from all around the world, that’s the real value we’re after. For us, operating in so many different jurisdictions, the opportunity to meet people from different places is invaluable."

Entain Chief Sportsbook Officer Ivan Gojic was also among the individuals to share their impressions from the event: "I see a lot of people from Eastern Europe, a lot of people from South America; everybody in the same place, everybody with a chance to speak up. And what I really like is that I don’t see a difference between somebody being a CEO and somebody being a janitor in a company."

The event saw more than 5,900 C-level decision makers and 600 C-level executives attending the SBC Leaders Summit.

Dan Taylor, CEO of Flutter International, commented: "I was at the Leaders Summit yesterday, where I spoke to the audience. It’s a great opportunity to meet other chief executives from businesses around the world in one place. It’s a really efficient way to do that, which is fantastic."

The event featured world-class keynote speakers and sports icons such as GaryVaynerchuk, Randi Zuckerberg , Oleksandr Usyk, andRubens Barrichello,and the logistics of the event made it possible to enjoy many special moments during the event, including the Super Stage at MEO Arena, the Tech Academies, First Pitch Competition, and more.

Rasmus Sojmark, CEO & Founder of SBC, commented:"We are incredibly proud of what we achieved with SBC Summit. The event continues to grow not just in size but in impact, bringing the global industry together for meaningful conversations, new partnerships, and memorable experiences. Our priority remains delivering an exceptional delegate experience, strong business ROI, and the greatest show in gaming."

Although SBC Summit 2025 is now in the books, SBC Summit 2026 is already being planned with the event to return to Lisbon on September 29 through October 1, 2026, and feature even more standout moments.

Image credit: Unsplash.com