SBC introduces SBC Summit Americas 2025 as definitive industry event

SBC Events has confirmed a new reimagined event that will focus on Latin and North America and bring together the strengths of both SBC Summit North America and SBC Summit Latinoamérica, with the emerging format, SBC Summit Americas, possibly constituting one of the most significant and ambitious industry get-togethers the sector has seen.

The new event is due to take place on May 13-15, 2025, and it will combine both the North American and Latin American gaming markets under the same roof, hoping to chart a path for the future, and embark on a variety of topics, including education, networking, exhibition, and more. SBC Summit Americas is going to be hosted out of Fort Lauderdale, Florida, making for a convenient place for industry leaders to meet, mingle, and discuss the future of the industry on an international scale.

Commenting on this opportunity, Founder and CEO of SBC, Rasmus Sojmark, welcomed this fresh opportunity and said that it was a significant moment for everyone at SBC.

"Now, it’s Fort Lauderdale’s turn to experience what SBC has to offer. We’re launching a major event for the entire Americas region and transforming it into a key networking hub and a must-attend occasion for anyone who doesn't want to be left behind," he noted.

"This also presents a prime opportunity for us to address the concerns of our exhibitors, sponsors, and delegates who struggle to commit to multiple industry events annually. As event organizers, we try to take such feedback on board and act upon it when possible. In this case, it perfectly aligns with our own ambition, which has always been to soar higher and think bigger. When it can be done with greater benefit for our industry friends, it just always feels much better," Sojmark explained.

The new event will be hosted out of 250,000 square feet and it is truly one of the most outstanding gatherings to be, with 8,000 attendees expected, alongside 300 exhibitors and sponsors.

The event also expects to see as many as 3,200 operators and 1,000 affiliates and their representatives, and the conference will also tap into three specialized summits, SBC Leaders Summit, Affiliate Leaders Summit, and Payment Expert Summit, which will give the event an even deeper significance with more senior decision makers converging on SBC Summit Americas.

The conference component of the event will reunite 400 regional experts who will broach topics relating to affiliation, emerging technology, startups, and more.

Image credit: SBC Events