SBC Awards recognize Soft2Bet with Innovation in Casino Entertainment award

• Recently, the prestigious SBC Awards 2025 wrapped up
• Soft2Bet emerged as the winner of the Innovation in Casino Entertainment award for its Motivational Engineering Gaming Application
• Rasmus Sojmark, SBC's Founder and CEO, highlights the innovation and leadership demonstrated by Soft2Bet

The leading iGaming platform provider and operator group, Soft2Bet, was recognized for its innovation in the gaming industry with a new award.

Soft2Bet's Motivational Engineering Gaming Application wins a prestigious award

Only recently, one of the most anticipated events for the sector, the SBC Awards 2025, wrapped up.

Honoring outstanding businesses from the gaming and betting industry, the Awards recognized some of the best companies in North America and LatAm.

Notably, Soft2Bet's Motivational Engineering Gaming Application (MEGA) solution, was recognized for its impact on player experience by winning the Innovation in Casino Entertainment award from the SBC Awards 2025.

The accolades are a testament to the effectiveness, scalability and innovation the new solution brings.

In recent years, gamification has expanded its role in the gambling sector, and such solutions have proven the capability to increase customer engagement and retention.

Soft2Bet's MEGA solution addresses precisely that niche and its gamification engine "transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards," as explained by the company.

Operators leveraging the innovative solution benefit from enhanced player loyalty, deliver better entertainment for their customer base and at the same time can grow sustainably and in line with the established local regulations.

Ultimately, all those factors positively impact the long-term growth of betting and casino operators that are using Soft2Bet's leading solution.

Earlier this year, Soft2Bet was honored with three important iGaming industry awards from The European – Global Banking & Finance / Sustainability & ESG Awards.

The company is an excellent example of innovation in action

Oksana Tsyhankova, Soft2Bet's CCO, commented: "Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry."

Finally, Tsyhankova pointed out: "We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localization and brand-building expertise."

Rasmus Sojmark, SBC's Founder and CEO, added: "Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award."

Moreover, he pointed out: "Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry."

In June, Sof2Bet emerged as the winner of two awards from the SBC Awards Europe 2025.

At the time, the company won the Acquisition & Retention Partner of the Year and Industry Innovation of the Year honors.

Image credit: Soft2Bet