SB22 hires Keith Wall as Strategic Advisor

The first fully immersive betting and transactional platform, SB22, announced a senior-level appointment ahead of its planned expansion. The company confirmed it hired the services of Keith Wall, the former Vice President of Sports Betting Commercial at FanDuel, to the role of strategic advisor.

Overall, Wall has more than 15 years of experience within the vertical which makes him an invaluable addition to SB22's growing team of experts. In his role with the company, he will leverage his extensive experience and help it grow within international as well as US markets. Ultimately, having Wall as a strategic advisor, SB22 plans to fuel its growth by expanding the reach of its services and delivering new products.

SB22 plans to grow further within the sports betting vertical, which is a sector that holds immense potential, especially in the US. Currently, the company delivers user-friendly and innovative solutions, as well as other technology for sports betting operators. What's more, SB22 is famous for its leading certified omnichannel platform GLI33. The platform stands out by offering unique promotional features that are powered by AI.

In a statement released on March 2, 2023, SB22's CEO, John Asher Thompson, commented: "As SB22 continues to roll out its sports betting platform and related offerings, Keith's experience, key relationships and strategic insight will be instrumental in helping us reach our goals."

He added that both integrity and culture are two important priorities for SB22 and pointed out that Wall "is a person of utmost character and sterling reputation." In conclusion, Thompson said that the company is fortunate to see an expert such as Wall join it as a strategic advisor.

Vladimir Jovanovic, SB22's Chief Operating Officer, was also excited about the latest appointment. "Having worked closely with Keith for years and successfully launched numerous sports betting operations together across the US, I've experienced first hand his strategic planning and execution capability," he said. Finally, Jovanovic pointed out that Wall makes a great addition to the company's growing team.

Vik Shrestha, SB22's Chief Commercial Officer, said that the company is excited to see Wall join its growing team. "To have the opportunity to work with a good friend who also happens to be hands down one of the best executives in the industry is extraordinary," explained the company's Chief Commercial Officer. Shrestha predicted that Wall's experience and track record will ultimately help the company continue to grow.

Sharing his excitement, Wall said that he is thrilled to join the growing team of experts at SB22 at such an important moment. "I'm really looking forward to being a part of such a seasoned group of talented people who are clearly taking SB22 to major player status in this dynamic industry," he said in conclusion.

Image credit: SB22