SAZKA taps into instant ticket games from Brightstar Lottery

• SAZKA and Brightstar Lottery signed a new agreement in the Czech Republic
• The former will benefit from the latter's instant ticket games and technology, powering its offering
• The new alliance between Brightstar and SAZKA deepens their already successful collaboration

Earlier this week, the leading provider of lottery technology and solutions, Brightstar Lottery, announced it had extended its successful partnership with the Texas Lottery.

Now, the company unveiled details regarding another major business move, this time, in Europe.

On Thursday, Brightstar Lottery revealed it had inked a new agreement with SAZKA in the Czech Republic.

SAZKA improves its offering with instant tickets

The strategic partnership was completed via Brightstar Lottery's subsidiary, Brightstar Global Solutions Corporation, which inked a new contract with SAZKA.

Per the latest alliance, SAZKA will benefit from Brightstar Lottery's innovative instant ticket games, supercharging its offering for customers in the Czech Republic.

Notably, thanks to the content agreement, SAZKA, which is part of Allwyn, will leverage Brightstar's entire suite of instant ticket content and innovations.

This agreement covers a range of fan-favorite and popular games, as well as Brightstar Lottery's Infinity Instants, a patented print and design technology.

The deal builds on a successful partnership between SAZKA and Brightstar

Marco Tasso, Brightstar Lottery's Chief Operating Officer of Italian and International Lottery Operations, was excited about the newly signed agreement, Casino Guru News learned from a press release.

He explained that Brightstar has significant experience and knowledge of the gambling market in the Czech Republic thanks to its successful partnership with SAZKA.

"Brightstar's player-favorite games and new offerings, such as our patented Infinity Instants, will support increased player engagement and responsible growth for the Czech Republic's largest and oldest lottery company," Tasso added.

David Schenk, SAZKA's Chief Marketing Officer, added: "SAZKA has enjoyed a longstanding partnership with Brightstar, and we look forward to enhancing our instant ticket offerings for our players with Brightstar's innovative portfolio."

He outlined that the agreement comes ahead of SAZKA's planned rebranding as Allwyn, set for next year.

Last but not least, Schenk predicted that Brightstar's best-in-class instant games and technology will ensure SAZKA will continue to provide engaging experiences to its growing player base.

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